--- title: 6 Top Strategic Mistakes By Event Professionals description: To help you event professionals design better events for your clients or organisations I've shared the six most common mistakes and pitfalls below. image: https://www.anderssorman-nilsson.com/hubfs/Blog/mzx2uowz-o0-luis-llerena%20(1).jpg --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # 6 Top Strategic Mistakes By Event Professionals Posted by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) on January 31, 2017 - [Tweet](https://twitter.com/share) Creating a successful and memorable conference, strategy retreat and/or summit is a challenging task. To help you as an event professional design better events for your clients or organisations, I've shared the six most common mistakes and pitfalls below. --- 1. Planning only for the event (and not designing a path for the transformation, learning and thirst for knowledge which ensues).  2. Settling for boring themes. 3. Relying only on external thought leadership and allowing a discrepancy between external and internal content / talks. 4. Thinking that digital is only about the hashtag. 5. Neither emphasising with nor speaking the language of the key decision customer decision-makers. 6. Ignoring the rich media library that you have available to build your brand, while treating digital and analogue channels as silos.  Check out these blog posts for further reading on how to arrange a successful event: - [3 Things To Consider Before Hiring A Futurist Keynote Speaker](https://www.anderssorman-nilsson.com/blog/advice-from-a-futurist-3-things-to-consider-before-hiring-a-keynote-speaker) - [How To Choose The Perfect Keynote Speaker For Your Conference](https://www.anderssorman-nilsson.com/blog/how-to-choose-the-perfect-keynote-speaker-for-your-event) - [3 Must-Attend Conferences That Will Spark Your Innovative Thinking](https://www.anderssorman-nilsson.com/blog/3-must-attend-conferences-spark-innovative-thinking) Do you want to learn how to design better events for your clients and/or your own organisation? Visit [www.pcma.thinquetank.com](http://pcma.thinquetank.com/) and download the ***Seamless Strategy Map for Professional Conference Managers. *** ### Written by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/6-top-strategic-mistakes-by-event-professionals#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/6-top-strategic-mistakes-by-event-professionals#) - [Thinque](https://www.anderssorman-nilsson.com/blog/6-top-strategic-mistakes-by-event-professionals#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/6-top-strategic-mistakes-by-event-professionals#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/6-top-strategic-mistakes-by-event-professionals#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. 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