---
title: "Analogue Vs Digital: Why Vinyl Records Are Making A Comeback"
description: During the last six years we have seen a dramatic increase of the sales of vinyl records. This is why the LP format has made a comeback...
---

[Thinque Futurist Blog by Anders Sorman-Nilsson ](https://www.anderssorman-nilsson.com/blog)

# [Analogue Vs Digital: Why Vinyl Records Are Making A Comeback](https://www.anderssorman-nilsson.com/blog/analogue-vs-digital-why-vinyl-records-are-making-a-comeback)

 Written by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) | December 1, 2015

**Today's music industry is dominated by iTunes, [Spotify](https://news.spotify.com/se/) and other streaming services. We no longer need to pay for *ownership *of the music we want to listen to, we only need to pay for *[access](https://www.anderssorman-nilsson.com/will-uber-replace-car-ownership-in-the-future) *to it. The **[subscription model](http://uk.businessinsider.com/the-pros-and-cons-of-subscription-models-2015-9?r=US&IR=T)** have been a game changer for the music industry and more recently for the movie- and television establishment with the likes of [Netflix](http://blog.thinque.com.au/future-trendspots-futurist-perspective-on-big-data), HBO Now and Amazon. However, during the last six years we have seen a dramatic increase of the sales of LP records. Now you may ask yourself w****hy is vinyl making a comeback in today's modern age where most of us consume content digitally and on-demand?**

To answer this question you can first ask yourself: *do I remember my first digital download?* Most of us don't, this is because it happened at a fleeting moment in time. Vinyl records on the other hand is something physical that connects with our analogue hearts and on top that of the format also has a vintage 'feel' and unique analogue sound that you simply don't get from digital music.

#### Digital can seem ephemeral but it doesn't necessarily create a lasting connection with our analogue hearts.

Digital can seem ephemeral but it doesn't necessarily touch and create a lasting connection with our analogue hearts. This is an important insight for all businesses and entrepeneurs to keep in mind when creating future-focused strategies and [brand experiences](http://blog.thinque.com.au/futurist-keynote-seamless-banking). 

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[View full post](https://www.anderssorman-nilsson.com/blog/analogue-vs-digital-why-vinyl-records-are-making-a-comeback)

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