---
title: Analogue Watch or Digital Time - which one is more timely?
description: "<h2>Analogue Watch or Digital Time?</h2>
<p>In a world where we are surrounded by digital time, what role does the analogue play?</p>
<h2>Digital time is spot on, it's GPS enabled, it updates automatically, and we set our analogue watches manually by digital time. Yet we still insist on wearing analogue watches...</h2>
<p>Why?</p>
<p>Check out video 3 of 6 in the 6 video series on <b>Digilogue by futurist Anders Sorman-Nilsson</b> as he discusses the impact of<a href=\"http://digiloguebook.com/\" target=\"_blank\"> Digilogue </a>on the<b> future of marketing.&nbsp;</b></p>"
---

[Thinque Futurist Blog by Anders Sorman-Nilsson ](https://www.anderssorman-nilsson.com/blog)

# [Analogue Watch or Digital Time - which one is more timely?](https://www.anderssorman-nilsson.com/blog/analogue-watch-or-digital-time-which-one-more-timely.php)

 Written by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) | July 30, 2013

## Analogue Watch or Digital Time?

In a world where we are surrounded by digital time, what role does the analogue play?

## Digital time is spot on, it's GPS enabled, it updates automatically, and we set our analogue watches manually by digital time. Yet we still insist on wearing analogue watches...

Why?

Check out video 3 of 6 in the 6 video series on **Digilogue by futurist Anders Sorman-Nilsson** as he discusses the impact of[ Digilogue ](http://digiloguebook.com/)on the** future of marketing. **

## [You can buy Digilogue now on Amazon.](http://www.amazon.com/Digilogue-Digital-Analogue-Tomorrows-Customer/dp/1118641388) 

*Anders keynoting at a Digital Retail Conference in Macau, China, July 2013. 

## To book Anders to keynote speak on Digilogue at your next conference or strategy review, please contact www.odemanagement.com today.

 

[View full post](https://www.anderssorman-nilsson.com/blog/analogue-watch-or-digital-time-which-one-more-timely.php)

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