---
title: "Beyond the Virus: Future of B2B Marketing"
description: How are you establishing marketing signal in a world of digital noise? COVID had changed the game, and with that our B2B narratives need to evolve.
---

[Thinque Futurist Blog by Anders Sorman-Nilsson ](https://www.anderssorman-nilsson.com/blog)

# [Beyond the Virus: Future of B2B Marketing](https://www.anderssorman-nilsson.com/blog/beyond-the-virus-future-of-b2b-marketing)

 Written by [Anders](https://www.anderssorman-nilsson.com/blog/author/anders) | October 14, 2020

Do you remember when we used to speak at conferences, attend networking events, entertain clients, and fly across the world to build **personal relationships** and try and influence buyers to connect with the brands we represent? Those days are well and truly gone - or at least placed on hold for the **foreseeable future**. So, how can B2B marketers win the hearts and minds of tomorrow's clients in this **digitally decimated marketing landscape?** This B2B Marketing Animation video might hold some answers for you on **how to connect with clients in the emerging** **Transformation Economy**.

 

 

We used to shape and influence our clients via **great analogue experiences**. Now that our analogue hearts are sadly no longer free to roam around, our digital minds can still connect. While technology has become our lifeline,  this **digital transformation** also moves us from an *experience economy to a transformation economy*. Our expectations of our B2B partners is that their products and services will somehow help us self-actualise, be the highest version of ourselves, and create transformational results. No small feat. Have you begun to tell that [transformation story](https://www.anderssorman-nilsson.com/blog/the-art-and-science-of-transformational-story) yet?

 

For years, we have been advising some of the leading brands in the world like Facebook, Microsoft,  Cisco, Jaguar Land Rover, Mercedes Benz, McKinsey and Lego on how to create **thought leading content marketing** for both their digital and analogue customer touch points, and strategised with heritage on brands on how to re-balance their over-indexing in analogue touch points in favour of more **creative digital content**. The Corona-crisis has added fuel to fire and [symbolises a digital inflection point for B2B businesses](https://www.anderssorman-nilsson.com/blog/the-art-and-science-of-transformational-story) and how they craft a new **transformation narrative** for their clients.

 

If you are interested in collaborating with us - either to help you craft new Transformation Strategies or a brand collaboration, just like Microsoft, Adobe, Facebook and ING, please get in touch below.

 

 

 

 

[View full post](https://www.anderssorman-nilsson.com/blog/beyond-the-virus-future-of-b2b-marketing)

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