Thinque Futurist Blog by Anders Sorman-Nilsson

Digilogue: how to win the digital minds and analogue hearts of tomorrow's customer

Written by anders@thinque.com.au | July 3, 2013

We are now live. Digilogue has started popping up around the world. 

For example, Digilogue Kindle Edition can now be found on Amazon and can be directly downloaded onto your iPad or Kindle devices.

 

When you think about the future of business, ask
yourself the 
following Digilogue questions:

 

■  Is your business being
digitally disrupted?

■  Is your analogue business
model fit enough for a digitised future?

■  How do you plan to adapt in
a way that is mindful of your brand's history, yet focused on its continued,
profitable 
future?

■  Which communication touch
points in your business can be digitised, and which ones must never be
digitised?

■  How do you stay smart and
timely in a way that simultaneously oozes timeless wisdom?

■  How do you ensure that you
win the analogue hearts and digital minds of tomorrow's customer?

 


 

As a global futurist and strategist at the think
tank Thinque
, I get to tackle these disruptive questions with
executives and leaders 
every day and turn them into proactive, bespoke,
future strategies.

 

While my work in Sydney, Shanghai, Stockholm,
San Francisco and Singapore is diverse, it always focuses on
co-creating better 
futures for brands and the organisations they
symbolise. 
We're asked to provide positional advice and
coordinates for a 
constantly shifting digital landscape, yet
frequently are also 
asked to disregard the historical journeys that
led the brands 
to the present.

 

But this is a mistake. We cannot disregard the strategic moves, the organisational culture, the
personal stories 
and the evolution that got us to now. Timeliness
must co-exist 
with timeless wisdom. High-tech must be balanced
by hightouch. 
Interface to interface must be offset by face to
face. The 
new school must collaborate with the old school.
Innovation must 
recognise heritage. And the digital must blend
with the analogue. 
This book recognises that we cannot throw the
analogue baby out 
with the bathwater.

 

To this effect, Digilogue: How to win the
digital minds and analogue hearts of tomorrow's customer will
provide you with:

 

  1. a one-page strategy map so
    you can chart your brand's 
    future course
  2. concrete tips to win digital
    minds and analogue hearts today 
    and tomorrow 
  3. global case studies that showcase how to go
    digilogue in your business

 

Pre-order it on Amazon today, or buy your Digilogue Kindle version straight away!