Decoding Tomorrow:
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Digital Trends Disrupting The Electrical Utilities Industry

23 Sep 2015

What does the future of the electrical utilities business in North America look like? How does the threat of new digital entrants change the value chain? How do you strategise for the future and ensure that you stay relevant in the business landscape of tomorrow? In January 2015 I adressed these question in my keynote at the NEMRA Annual Conference in San Diego. 

Future_of_Electrical_Utilities_Slideshare

In the electrical utilities industry we can see that online sales of industrial products are growing at a rate that is twice as high as the traditional sales methods. At the same time 40% of the top 200 electrical wholesalers websites still don't offer e-commerce. These digital trends are ofcourse creating disruptive changes for the industry and many organisations are facing tough challenges ahead. 

Many companies in this industry are at a cross roads where they have to decide if they want to embrace digital or continue doing business as the always have done. The latter alternative is not a desirable one if you want your business to be healthy, prosperous and ready for an increasingly digital future. 

Below is an extract of the presentation I did at NEMRA's Annual Conference in San Diego in january this year. Visit our Slideshare page for more presentations from Thinque and Anders Sörman-Nilsson - Thinque Slideshare

 

 

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