Because if you do, you might forget about the crucial analogue thing in business.
In this video, futurist and author of Digilogue: how to win the digital minds and analogue hearts of tomorrow's customer showcases two examples of companies who either get how to change with the times, or don't get how to change with the times.
" image: https://www.anderssorman-nilsson.com/hs-fs/file-1334711274-png/blog-files/screen20shot202013-08-1820at2010.07.3120am_0.png --- [ ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # Don't just focus on Digital Bling / Futurist Anders Sorman-Nilsson Author Digilogue Posted by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) on August 18, 2013 - [Tweet](https://twitter.com/share) ## Don't just focus on Digital Bling... Because if you do, you might forget about the crucial analogue thing in business. In this video, futurist and author of **[Digilogue: how to win the digital minds and analogue hearts of tomorrow's customer](http://www.amazon.com/Digilogue-Digital-Analogue-Tomorrows-Customer/dp/1118641388) **showcases two examples of companies who either get how to change with the times, or don't get how to change with the times. In one example, a high tech player overcommits to digital, while the other strikes a beautiful balance between digital communications, and analogue communications. The latter is able to capture the digital minds and analogue hearts of tomorrow's customers, while the former does not. ## **Check out some of the critical acclaim Digilogue is enjoying at the moment around the world - featuring this week in [Business Review Weekly](http://www.brw.com.au/p/marketing/how_to_win_digital_minds_with_analogue), [Financial Review Weekend Edition](http://www.afr.com/p/national/arts_saleroom/my_analogue_heart_WFqH8tfgz628aAgxlJKegL), and [Company Directors Magazine](http://www.companydirectors.com.au/Director-Resource-Centre/Publications/Company-Director-magazine/2013-back-editions/August/Opinion-Digital-minds-analogue-hearts). **  ## **We recommend you check out the full coverage on [BRW's website](http://www.brw.com.au/p/marketing/how_to_win_digital_minds_with_analogue). ** ** ** **** ## Here you can get a quick preview of the [Financial Review Weekend Edition Article entitled 'My Analogue Heart'](http://www.afr.com/p/national/arts_saleroom/my_analogue_heart_WFqH8tfgz628aAgxlJKegL) - check it out in the analogue print edition or alternatively via AFR's website.  ## And here is some coverage on **Digital Minds, Analogue Hearts** from the Company Director's Magazine.  ## Take a look at the Company Director's Magazine from the AICD as well on **'Digital Minds, Analogue Hearts'** too. Here is a quick preview.  ## **[To buy a copy of Digilogue now - visit Amazon today. ](http://www.amazon.com/Digilogue-Digital-Analogue-Tomorrows-Customer/dp/1118641388)** And here is the latest video - Part 5 of 6 in the Digilogue video series with futurist and author Anders Sorman-Nilsson. ** ** ## To book futurist Anders Sorman-Nilsson for your next conference keynote, enquire with [Ode Management](http://odemanagement.com/speakers/anders-sorman-nilsson.html) today. Topics: [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney), [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson), [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) ### Written by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/dont-just-focus-digital-bling-futurist-anders-sorman-nilsson-author-digilogue.php#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/dont-just-focus-digital-bling-futurist-anders-sorman-nilsson-author-digilogue.php#) - [Thinque](https://www.anderssorman-nilsson.com/blog/dont-just-focus-digital-bling-futurist-anders-sorman-nilsson-author-digilogue.php#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/dont-just-focus-digital-bling-futurist-anders-sorman-nilsson-author-digilogue.php#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/dont-just-focus-digital-bling-futurist-anders-sorman-nilsson-author-digilogue.php#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. 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