--- title: "Future Trendspots: London, GoPro and Digitally Ever After" description: Anders discusses the importance of digital storytelling, why GoPro Hero turns you, the customer into the hero, going a step beyond customer centricty. image: https://www.anderssorman-nilsson.com/hs-fs/hub/109349/file-1439044643.png --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # Future Trendspots: London, GoPro and Digitally Ever After Posted by [Anders](https://www.anderssorman-nilsson.com/blog/author/anders) on August 12, 2014 ![Anders](https://app.hubspot.com/settings/avatar/d614bfaf05c76fba53508b0a7f68214b) - [Tweet](https://twitter.com/share) In this video, global futurist-in-residence at the [Sitecore 2014 Digital Trendspot](http://youtu.be/tKISqJ-Xicg), [Anders Sorman-Nilsson](http://anderssorman-nilsson.com/) broadcasts from London. Anders discusses the importance of [digital storytelling](http://en.wikipedia.org/wiki/Digital_storytelling), why [GoPro](http://gopro.com/) Hero turns you, the customer into the hero, going one step beyond customer centricty, and why fairy tales and digitally ever after is the future trend of branding. Find out what these brands are doing to enhance their digital storytelling in this latest Future Trends blog post.   # Check out the Video now! ## Is your brand connecting with our emotional analogue hearts through digital storytelling?  ![Screen_Shot_2014-08-12_at_12.41.10_pm](https://www.anderssorman-nilsson.com/hs-fs/hub/109349/file-1443611725.png?width=570&name=file-1443611725.png) ##  Is your customer the hero of your brand storytelling? ![Screen_Shot_2014-08-12_at_12.48.54_pm](https://www.anderssorman-nilsson.com/hs-fs/hub/109349/file-1439044643.png?width=580&height=330&name=file-1439044643.png "Screen_Shot_2014-08-12_at_12.48.54_pm")  ## Interested in our new up coming webinar series? click [here](https://thinque-com.hs-sites.com/webinar) to register your interest and we'll keep you updated on our latest events.         ![Anders](https://app.hubspot.com/settings/avatar/d614bfaf05c76fba53508b0a7f68214b) ### Written by [Anders](https://www.anderssorman-nilsson.com/blog/author/anders) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/future-trendspots-london-gopro-and-digitally-ever-after#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/future-trendspots-london-gopro-and-digitally-ever-after#) - [Thinque](https://www.anderssorman-nilsson.com/blog/future-trendspots-london-gopro-and-digitally-ever-after#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/future-trendspots-london-gopro-and-digitally-ever-after#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/future-trendspots-london-gopro-and-digitally-ever-after#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. 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