Misfits change things, and your staff no longer want to conform to your norm. In fact, they want to turn up to work as unique individuals. This year one of the major Swiss investment banks implemented an attire and etiquette code which is so off trend, that I am curious to see how their graduate numbers will look.
" --- [ ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # Generation Trend 2011 - Misfits Posted by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) on February 9, 2011 - [Tweet](https://twitter.com/share) **Misfits** change things, and your staff no longer want to conform to your norm. In fact, they want to turn up to work as unique individuals. This year one of the major Swiss investment banks implemented an attire and etiquette code which is so off trend, that I am curious to see how their graduate numbers will look. More on trend is Toyota’s Rukus, which was specifically launched for Gen Y with the tag-line ‘don’t blend in’. Interestingly enough, the largest technology company in the world, Apple, has a mission statement of ‘think different’. In fact evolutionary **misfits** are some of the strongest brands that there are - think of the Australian icon, the Platypus. Generation Y and Z demand to be treated uniquely and are more narcissistic than any previous generations, which means that for you as a leader to get the most out of them, you need to recognise their **misfit** status and upgrade your leadership capabilities. Topics: [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends), [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) ### Written by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/generation-trend-2011-misfits.php#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/generation-trend-2011-misfits.php#) - [Thinque](https://www.anderssorman-nilsson.com/blog/generation-trend-2011-misfits.php#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/generation-trend-2011-misfits.php#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/generation-trend-2011-misfits.php#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. 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