---
title: How to win Digital minds and Analogue Hearts - BRW Review
description: "<h1>Digilogue Book Review by BRW</h1>
<p>The digital media channels that a business can use to connect with customers are multiplying, and they can be forgiven for focusing on them. But in this rush to embrace customers' digital minds, are businesses ignoring an equally vauable asset: their analogue hearts?</p>"
---

[Thinque Futurist Blog by Anders Sorman-Nilsson ](https://www.anderssorman-nilsson.com/blog)

# [How to win Digital minds and Analogue Hearts - BRW Review](https://www.anderssorman-nilsson.com/blog/how-win-digital-minds-and-analogue-hearts-brw-review.php)

 Written by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) | June 22, 2014

The digital media channels that a business can use to connect with customers are multiplying, and they can be forgiven for focusing on them. 

But in this rush to embrace customers' digital minds, are businesses ignoring an equally vauable asset: their analogue hearts? In a new book, futurist, innovation strategist, and keynote speaker at TEDx,[ Anders Sorman-Nilsson](http://anderssorman-nilsson.com/), says digital disruption will upend all industries in the near future; however, we cannot simply throw the analogue baby ( our sense of tradition, brand equity, and profitable channel communications ) out with the digital bathwater.

Click [here](http://www.brw.com.au/p/marketing/how_to_win_digital_minds_with_analogue_WhOipBiQJwRdLrlcinjc2N) to read the full article by[ BRW](http://www.brw.com.au/p/marketing/how_to_win_digital_minds_with_analogue_WhOipBiQJwRdLrlcinjc2N).

 

 

# To get your copy of Digilogue click [here](http://digiloguebook.com/) to purchase and save 20% if you order by June 30th 2014.

 

 TO BOOK ANDERS FOR YOUR NEXT SPEAKING ENGAGEMENT, VISIT OUR [CONTACT US](https://www.anderssorman-nilsson.com/asn-contact-us) PAGE OR REACH US THROUGH:

- PHONE: +61 415 18 17 14
- EMAIL: [info@thinque.com.au](mailto:info@thinque.com.au)

 

[View full post](https://www.anderssorman-nilsson.com/blog/how-win-digital-minds-and-analogue-hearts-brw-review.php)

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