Innovation cannot happen unless you create a ground-swell movement of believers. You need to make your ideas sexy. In fact, I believe that ideas are like hippies. They want to flirt and engage in free love. They want to cross-fertilise, and see even more evolved off-spring.
If you have great ideas, you need to package them in a sexy fashion, otherwise innovation efforts in your organisation won’t go far. More and more, we need to pitch our ideas to risk-averse stakeholders, and being able to present your ideas so that you get buy-in is essential. You need to utilise both the best of analogue and digital communications to wow your stakeholders, to inspire and inform them, and to ensure that your ideas look and feel buff. Only then can they be realised, monetised and realised. Innovators need to become marketers.
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