--- title: Intelligent and futurist (?) Disruption from Ikea makes fun of apple description: We have seen plenty of funny and creative Apple commercial parodies, but I think this one from IKEA which was released in 2014 takes the prize. image: https://www.anderssorman-nilsson.com/hubfs/medium_580x330.png --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # Intelligent and futurist (?) Disruption from Ikea makes fun of apple Posted by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) on July 5, 2015 - [Tweet](https://twitter.com/share) During recent years we have seen plenty of funny and creative Apple commercial parodies, but I think this one from [IKEA](http://everyday.ikea.com/au/en) which was released in 2014 takes the prize. As you may know Apple are famous for their clean-looking product [commercials](https://www.youtube.com/watch?v=LFYNP40vfmE) and in this parody from IKEA they really hit the nail on the head.  *“The 2015 IKEA catalog comes fully charged, and the battery is eternal.” * Do you also want to experience the power of a physical book? And get insight from a futurist into how business can embrace the digital revolution and adapt to a changing business landscape? Buy my latest book, [Digilogue: How to win the digital minds and analogue hearts of tomorrow's customer](http://www.digiloguebook.com/) and read about the [services](http://www.thinque.com.au/thinque-tank-services) Thinque can offer.  ![medium_580x330](https://www.anderssorman-nilsson.com/hubfs/medium_580x330.png)   [![Digilogue: How to win the digital minds and analogue hearts of tomorrow's customer](https://no-cache.hubspot.com/cta/default/109349/d01266c3-58c6-4968-a25a-7fcacc44b9e1.png)](https://cta-redirect.hubspot.com/cta/redirect/109349/d01266c3-58c6-4968-a25a-7fcacc44b9e1)     ### Written by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/intelligent-and-futurist-disruption-from-ikea-makes-fun-of-apple#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/intelligent-and-futurist-disruption-from-ikea-makes-fun-of-apple#) - [Thinque](https://www.anderssorman-nilsson.com/blog/intelligent-and-futurist-disruption-from-ikea-makes-fun-of-apple#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/intelligent-and-futurist-disruption-from-ikea-makes-fun-of-apple#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/intelligent-and-futurist-disruption-from-ikea-makes-fun-of-apple#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. 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