---
title: "Retail Renaissance: Matt Newell from The General Store / 2nd Renaissance"
description: What does the Future of Retail look like? Is this a re-birth in the emerging Retail Renaissance? Matt Newell future-gazes on the 2nd Renaissance.
---

[Thinque Futurist Blog by Anders Sorman-Nilsson ](https://www.anderssorman-nilsson.com/blog)

# [Retail Renaissance: Matt Newell from The General Store / 2nd Renaissance](https://www.anderssorman-nilsson.com/blog/retail-renaissance-matt-newell-from-the-general-store-/-2nd-renaissance)

 Written by [Anders](https://www.anderssorman-nilsson.com/blog/author/anders) | April 8, 2021

What does the future of retail look like? Who better to ask than [Matt Newell, CEO of the General Store](https://www.thegstore.com.au/), who is the designer and mastermind behind some of the world's top brands and their store concepts - both digital and analogue. Matt is passionate about translating future brand stories through experiential and immersive consumer touch points - from end to end. COVID-19 has unleashed the fastest and biggest human behaviour change program at scale - ever - and consumer values and beliefs have fundamentally shifted. We are not going back to 2019 in 2021.

We uncover how the pandemic was a time for retailers to simultaneously slow down and take stock and re-imagine their futures - at speed. We sit down for a deep and meaningful in this episode of the 2nd Renaissance to look at how retail brands must re-invent themselves to accelerate out of the curve and who the winners and losers of tomorrow's [Retail Renaissance](https://www.economist.com/special-report/2012/05/19/retail-renaissance) might be, and what determines where a retail brand will sit on the K-shaped economic recovery journey in Tomorrowland.

 

 

[View full post](https://www.anderssorman-nilsson.com/blog/retail-renaissance-matt-newell-from-the-general-store-/-2nd-renaissance)

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