Today on the 2nd Renaissance I sit down with an old friend, John Treadgold, who is a sustainable investment expert, as we decode the business case for sustainability. We find out what the difference between ESG and impact investing is, the positive short and long term influence that the financial services industry can have on moving the climate needle, how to finess our story-telling to convey the massive business opportunity that comes with sustainability, and why John is now so confident speaking his truth and making a significant impact in raising investors’ and the community’s awareness of the climate upside.
He is a climate optimist and activist voice and he vulnerably shares his own life stories - the ups and downs - and it becomes clear that just as John has faced personal challenges, bullying and headwinds - and overcome them - his own journey of facing adversity symbolizes the old saying that ‘there is nothing more powerful than an idea whose time has come’. Equally, the time for the ideas that he espouses and has become a voice for - sustainable and impact investment - has come, and John is perhaps the perfect bellwether for this movement.
John is is a communications consultant for companies working on climate-solutions. He specialises in content strategy to help sustainable investors and climate-tech startups accelerate growth (and cut carbon), and translates financial jargon into human meaning for organisations like Perpetual, World Bank Group, MLC and the UN. He's the host of the Good Future podcast and it was great to listen to John for this episode of the 2nd Renaissance. I trust you will find this conversation enlightening and moving.
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