---
title: Key Digital Trends In 2016 According To Adobe
description: Here are the key digital trends that will create challenges and opportunities for marketers and business leaders in 2016.
---

[Thinque Futurist Blog by Anders Sorman-Nilsson ](https://www.anderssorman-nilsson.com/blog)

# [Key Digital Trends In 2016 According To Adobe](https://www.anderssorman-nilsson.com/blog/key-digital-trends-in-2016-according-to-adobe)

 Written by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) | March 24, 2016

In today's constantly changing digital business landscape there are many trends to keep an eye on, for example; **data-driven marketing**, **customer experience, marketing automation, [internet of things](https://www.anderssorman-nilsson.com/future-trendspots-the-disruptive-potential-of-internet-of-things), mobilisation, personalisation **and so forth. This is why we at Thinque love infographics that makes the information easy to digest and make sense of. Here is a fascinating infographic that's based on Adobe's report [Digital Trends for 2016](http://offers.adobe.com/en/uk/marketing/landings/econsultancy_digital_trends_2016_report.html?s_cid=701140000026vJPAAY&s_iid=701140000026sVqAAI) which in turn is based on a global survey of 7,000 marketing professional. 

Some of the key insights from the report and this infographic are:

- Customer experience remains a top priority
- Marketer's are investing in data-driven marketing
- Mobilisation, personalisation and content optimisation are seen as strategic priorities 

For more insight about customer experience and customer journey check out my blog posts* [How to create an impactful brand experience](https://www.anderssorman-nilsson.com/how-to-create-an-impactful-brand-experience) *and *[Why customer experience and content marketing are essential.](https://www.anderssorman-nilsson.com/why-customer-experience-and-content-marketing-are-essential-)*

#### Do you want more insights about digital trends? Subsribe to Thinque's and Anders Sörman-Nilsson's Newsletter.

 

[View full post](https://www.anderssorman-nilsson.com/blog/key-digital-trends-in-2016-according-to-adobe)

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