Key Digital Trends In 2016 According To Adobe

24 Mar 2016

In today's constantly changing digital business landscape there are many trends to keep an eye on, for example; data-driven marketing, customer experience, marketing automation, internet of things, mobilisation, personalisation and so forth. This is why we at Thinque love infographics that makes the information easy to digest and make sense of. Here is a fascinating infographic that's based on Adobe's report Digital Trends for 2016 which in turn is based on a global survey of 7,000 marketing professional.

Some of the key insights from the report and this infographic are:

Customer experience remains a top priority
Marketer's are investing in data-driven marketing
Mobilisation, personalisation and content optimisation are seen as strategic priorities

For more insight about customer experience and customer journey check out my blog posts How to create an impactful brand experience and Why customer experience and content marketing are essential.

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