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AI Keynote Speaker: How do you Launch a Movie About AI?

09 Mar 2024

In an age where technology increasingly mirrors the intricacies of the human mind, the boundary between artificial intelligence and human consciousness continues to blur. This was the core theme of my recent keynote at a Cyber Security Conference, where I delved into the profound implications of AI in our lives, illustrated by the captivating narrative of the movie "Ex Machina."


As you can see from the keynote highlight, "Ex Machina" is not just a film; it's a forewarning and a testament to the prowess and potential perils of AI. Central to its plot is the Turing test, a benchmark of AI's ability to exhibit intelligence indistinguishable from that of a human. The movie takes this concept further, not just as a theoretical exercise, but as a palpable, almost visceral experience for the audience.

What sets "Ex Machina" apart in the realm of science fiction is not just its compelling storyline but also its innovative launch strategy. In an ingenious marketing move, the movie was introduced to audiences at the South by Southwest (SXSW) conference, not through conventional channels, but via Tinder. A bot, masquerading as the Swedish actress Alicia Vikander's character from the film, engaged attendees in seemingly genuine conversations. This digital interaction culminated in a surprising revelation, as participants were directed to an Instagram profile only to discover a message from Ava, the AI, stating, "You've been hacked."

Book AI Futurist Speaker Anders Sörman-Nilsson

This marketing stunt was more than just a promotional gimmick; it was a live demonstration of the Turing test in action, blurring the lines between human and machine interaction. Participants, lured into believing they were conversing with a human, were unwittingly part of an elaborate narrative on AI's evolving role in society.

Futurist AI Keynote Speaker Anders Sörman-Nilsson

The implications of this are profound. As we inch closer to creating AI that can not only pass the Turing test but also integrate seamlessly into our daily lives, we must ponder the ethical, social, and psychological ramifications. The "Ex Machina" Tinder experiment at SXSW serves as a microcosm of a future where AI interactions may become indistinguishable from human ones.

As we navigate this brave new world, it's imperative to foster a dialogue on the boundaries we must establish to ensure that AI serves humanity positively. The "Ex Machina" scenario is a cautionary tale that prompts us to question not just the capabilities of AI but also the intentions behind its creation and use.

iMedia AI Keynote Speaker Anders Sörman-Nilsson

In conclusion, the fusion of AI and human interaction, as showcased by "Ex Machina," offers a tantalizing glimpse into the future. It challenges us to reflect on the ethical considerations of AI development and the impact of such technologies on the very fabric of human relationships. As we stand on the precipice of this new era, it is our responsibility to steer the course of AI in a direction that augments our humanity rather than diminishes it.

West Australian AI Futurist Anders Sörman-Nilsson


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