--- title: "B2B Social Media Lab Report: by Thinque and SR7" description:

Almost anywhere you look, there are countless success stories about how businesses can harness the power of social media in order to engage customers, elevate awareness of a brand and improve business processes. However, most of the current literature regarding social media focuses on how businesses can engage individual consumers (B2C), but what about businesses who interact with each other (B2B)? Undoubtedly B2B use of social media is not as prevalent as its B2C cousin, but this should be seen as an opportunity for your business to gain a competitive edge.

image: http://wordpress.thinque.com.au/wp-content/uploads/blog/Screen%20Shot%202012-04-16%20at%209.57.10%20AM_0.png --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # B2B Social Media Lab Report: by Thinque and SR7 Posted by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) on April 16, 2012 - [Tweet](https://twitter.com/share) Almost anywhere you look, there are countless success stories about how businesses can harness the power of **social media** in order to engage customers, elevate awareness of a brand and improve business processes. However, most of the current literature regarding social media focuses on how businesses can engage individual consumers (B2C), but **what about businesses who interact with each other (B2B)? **Undoubtedly **B2B use of social media** is not as prevalent as its B2C cousin, but this should be seen as an opportunity for your business to gain a competitive edge. This report will show that not only is **B2B social media** going to help your business, it can also be conducted in a cost effective and manageable way. As with any successful business venture, [success in ](http://info.thinque.com.au/b2bsmr)**[B2B social media](http://info.thinque.com.au/b2bsmr) **requires an understanding of your market, commitment and most importantly a quality product/service (in this case, useful social media content). The **B2B Social Media Lab Report, **commissioned jointly between social media **think tanks **-** [SR7](http://www.sr7.com.au/) and Thinque - **will show you, through a variety of best practice examples, how to choose the correct social media platform for your market, how to build social media skills within your organisation and how to convince senior management that social media is improving company profits. [Download it now.](http://info.thinque.com.au/b2bsmr)   ## B2B Social Media Lab Report: ## Turning social conversations into commercial conversations   ![Hub and Spoke of Social Media Analogue v Digital Thinque](http://wordpress.thinque.com.au/wp-content/uploads/blog/Screen%20Shot%202012-04-16%20at%209.57.10%20AM_0.png "Hub and Spoke of Social Media Analogue v Digital Thinque")   This report explores several case studies of next practice examples of future-focussed companies across a variety of industries (financial services, pharmaceuticals, IT, logistics, and consulting) who are using **B2B social media** to create real ROI.  ## B2B Social Media Case Studies ![B2B Social Media Case Study Thinque SR7](http://wordpress.thinque.com.au/wp-content/uploads/blog/Screen%20Shot%202012-04-16%20at%209.56.57%20AM_0.png "B2B Social Media Case Study Thinque SR7")   Find out how you can model and strategically use the social media B2B insights from these companies by [complimentary downloading](http://info.thinque.com.au/b2bsmr) the Executive Summary (perfect for your senior management team) and the [B2B Social Media Lab Report: turning social conversations into commercial conversations ](http://info.thinque.com.au/b2bsmr)now. And if you like to continue the conversation about this report and its findings, please feel free to comment discuss below. Topics: [Think Tank](https://www.anderssorman-nilsson.com/blog/topic/think-tank), [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends), [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque), [Social Media and Communications Summit](https://www.anderssorman-nilsson.com/blog/topic/social-media-and-communications-summit) ### Written by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/b2b-social-media-lab-report-thinque-and-sr7.php#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/b2b-social-media-lab-report-thinque-and-sr7.php#) - [Thinque](https://www.anderssorman-nilsson.com/blog/b2b-social-media-lab-report-thinque-and-sr7.php#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/b2b-social-media-lab-report-thinque-and-sr7.php#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/b2b-social-media-lab-report-thinque-and-sr7.php#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. SPEAKER. AUTHOR. ##### © COPYRIGHT 2016 ASN ## Play now Your browser does not support the audio element. ## Buy a Book ![Default-Background](https://www.anderssorman-nilsson.com/hs-fs/hubfs/00%20-%20ASN%202019%20-%20Files/Default-Background.jpg?width=500&height=200&name=Default-Background.jpg) **Header Text** Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. ![Default-Background](https://www.anderssorman-nilsson.com/hs-fs/hubfs/00%20-%20ASN%202019%20-%20Files/Default-Background.jpg?width=500&height=200&name=Default-Background.jpg) **Header Text** Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. ![Default-Background](https://www.anderssorman-nilsson.com/hs-fs/hubfs/00%20-%20ASN%202019%20-%20Files/Default-Background.jpg?width=500&height=200&name=Default-Background.jpg) **Header Text** Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. ## Watch now ## BOOK ANDERS ## FORESIGHT BLOG SUBSCRIPTION ## SUBSCRIBE TO OUR BLOG & STAY UP TO DATE WITH FORESIGHTS AND TREND REPORTS! ## HEADER TEXT ## Media Enquiries ## Speaking Enquiries ## Availability Check ## ENQUIRY ## PITCH ANDERS WE WILL EQUIP YOU WITH THE VIDEOS AND MATERIALS YOU NEED TO SUCCESSFULLY PITCH ASN. ## CONTACT US ## WORK WITH ME ## HEADER TEXT ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "anders@thinque.com.au", "url" : "https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau" }, "datePublished" : "2012-04-15T19:25:43.000Z", "headline" : "B2B Social Media Lab Report: by Thinque and SR7", "image" : [ "http://wordpress.thinque.com.au/wp-content/uploads/blog/Screen%20Shot%202012-04-16%20at%209.57.10%20AM_0.png" ], "mainEntityOfPage" : { "@id" : "https://www.anderssorman-nilsson.com/blog/b2b-social-media-lab-report-thinque-and-sr7.php", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.anderssorman-nilsson.com/hubfs/Logo_thinque-2.jpg" }, "name" : "Thinque" } } ``` ```json { "@context" : "https://schema.org/", "@type" : "Person", "image" : "https://www.anderssorman-nilsson.com/hubfs/asn/ASN-Logo-Black.png#keepProtocol", "jobTitle" : "Futurist", "name" : "Anders Sörman-Nilsson", "sameAs" : [ "https://www.facebook.com/thinquetank/", "https://twitter.com/asormannilsson", "https://www.linkedin.com/in/anderssormannilsson/", "https://www.anderssorman-nilsson.com/" ], "url" : "https://www.anderssorman-nilsson.com", "worksFor" : { "@type" : "Organization", "name" : "Anders Sörman-Nilsson" } } ```