--- title: "Futurist Keynote: A Paradigm Shift In The Customer Journey" description: In this Futurist Keynote I speak about digital disruption and the paradigm shift in the customer journey that today's digital trends are amplifying. image: https://www.anderssorman-nilsson.com/hubfs/Funnel.jpg --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # Futurist Keynote: A Paradigm Shift In The Customer Journey Posted by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) on October 13, 2015 - [Tweet](https://twitter.com/share) In this futurist keynote I speak about digital disruption and more specifically the paradigm shift in the customer journey. More and more marketers and businesses are starting to acknowledge that the customer journey of the past have changed - it's no longer correct to descbribe it as a funnel because today it looks more like a slinky spiral.  In this keynote I focus on the following digital trends: - Alternative digital standards - Disintermediating production - The paradigm shift in the customer journey  #### Alternative digital standards Digital disruption is challenging the idea of global standards of exchange - [Bitcoin](https://bitcoin.org) is an alternative digital standard for the transacting of value that a new generation in an almost libertarian fashion is embracing as a way to pay for stuff or to receive value from somebody else. This development is making central banks and even banks worried. For further reading about Bitcoin I recommed this recent article, [*How Bitcoin Has Been Building Brand Equity As A Spectator Of Itself*](http://techcrunch.com/2015/10/11/1220847/) by [TechCrunch](http://techcrunch.com/2015/10/11/1220847/). ![Futurist Keynote: A Paradigm Shift In The Customer Journey - Bitocin](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Bitcoin.jpg?width=571&height=357&name=Bitcoin.jpg "Futurist Keynote: A Paradigm Shift In The Customer Journey - Bitocin") #### Disintermediating production ![Futurist Keynote: A Paradigm Shift In The Customer Journey - Mink App Printer](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Skrmavbild_2015-10-09_kl._18.56.28.png?width=571&height=255&name=Skrmavbild_2015-10-09_kl._18.56.28.png "Futurist Keynote: A Paradigm Shift In The Customer Journey - Mink App Printer") Even the idea of 3D printing as a result of digital disruption is impacting businesses entire supply chains. 30-year old inventor Grace Choi have created a 3D printer for cosmetics and by doing this she is enabling women to get what they want, when they want it. And it works really simple, you just snap a photo of a object with a certain color and within less than two minutes you can print a lipstick in that exact color. The invention is called [Mink](http://hellomink.com/about/) and it's the worlds first printer that prints makeup. It will certainly be interesting to see how the $55 billion dollar makeup industry will react to this disruptive innovation. For more information about story check out this article *[A Harvard Woman Is Blowing Up The $55 Billion Beauty Industry With 3D Printed Makeup](http://www.forbes.com/sites/deniserestauri/2014/06/30/a-harvard-woman-is-blowing-up-the-55-billion-beauty-industry-with-3d-printed-makeup/). *Disruptions like Mink disintermediates, changes the supply chain and even the value chain for a lot of businesses.   #### The paradigm shift in the customer journey The customer journey has shifted for the consumer. We love this world when the customer journey was linear and designed by brands, but today it looks more like a slinky spiral were customers are switching between different devices and accessing information in a wide range of different ways. We have moved from the old school marketing funnel to slinky spiral which means that today's brands need to adapt an omnichannel perspective and really think about how they can create a seamless customer experience across all channels.  ![Futurist Keynote: A Paradigm Shift In The Customer Journey](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Funnel.jpg?width=571&height=403&name=Funnel.jpg "Futurist Keynote: A Paradigm Shift In The Customer Journey")   #### Sign up for our newsletter and stay up-to-date with the latest future trends from Anders Sörman-Nilsson and Thinque [![Sign up](https://no-cache.hubspot.com/cta/default/109349/28a0b552-9198-4040-8e6f-cc76a7d389f8.png)](https://cta-redirect.hubspot.com/cta/redirect/109349/28a0b552-9198-4040-8e6f-cc76a7d389f8)     Topics: [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) ### Written by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/futurist-keynote-a-paradigm-shift-in-the-customer-journey#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/futurist-keynote-a-paradigm-shift-in-the-customer-journey#) - [Thinque](https://www.anderssorman-nilsson.com/blog/futurist-keynote-a-paradigm-shift-in-the-customer-journey#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/futurist-keynote-a-paradigm-shift-in-the-customer-journey#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/futurist-keynote-a-paradigm-shift-in-the-customer-journey#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. 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