The digital media channels that a business can use to connect with customers are multiplying, and they can be forgiven for focusing on them.
But in this rush to embrace customers' digital minds, are businesses ignoring an equally vauable asset: their analogue hearts? In a new book, futurist, innovation strategist, and keynote speaker at TEDx, Anders Sorman-Nilsson, says digital disruption will upend all industries in the near future; however, we cannot simply throw the analogue baby ( our sense of tradition, brand equity, and profitable channel communications ) out with the digital bathwater.
Click here to read the full article by BRW.
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