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How to win Digital minds and Analogue Hearts - BRW Review

22 Jun 2014

The digital media channels that a business can use to connect with customers are multiplying, and they can be forgiven for focusing on them. 

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But in this rush to embrace customers' digital minds, are businesses ignoring an equally vauable asset: their analogue hearts? In a new book, futurist, innovation strategist, and keynote speaker at TEDx, Anders Sorman-Nilsson, says digital disruption will upend all industries in the near future; however, we cannot simply throw the analogue baby ( our sense of tradition, brand equity, and profitable channel communications ) out with the digital bathwater.

Click here to read the full article by BRW.

 

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Digilogue By Anders Sorman-Nilsson

 

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