Anders discusses the meaning of Football World Cup, why people pilgrimage from all over the world to this analogue location, why football engages our emotional, irrational, analogue hearts, and what brands and businesses can learn from this.
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The World Cup truly was a monumental event. Projects put the money spent by the Brazilian government at $14 billion while Fifa threw in another $4 billion.
Despite all of the Digital access that we have there's nothing like really being at a live event such at the World Cup. The sense of pride and joy is something that really connects with our analog hearts.
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