--- title: 2nd Renaissance - Green Growth with John Elkington description: Solving humanity's grand challenges... futurist Anders Sörman-Nilsson sits down to chat people, planet and profit with the founder of the global sustainability movement - John Elkington. image: https://www.anderssorman-nilsson.com/hubfs/12.%20YoutubeCover_JohnElkington_01.png --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # 2nd Renaissance - Green Growth with John Elkington Posted by [Anders](https://www.anderssorman-nilsson.com/blog/author/anders) on April 26, 2022 ![Anders](https://app.hubspot.com/settings/avatar/d614bfaf05c76fba53508b0a7f68214b) - [Tweet](https://twitter.com/share) This week on the [2nd Renaissance](https://open.spotify.com/show/7JgYmMOhsl9BSrj97YI4gF?si=87236738e7984cce) we speak with John Elkington - one of the wise elders and founders of the global sustainability movement. The Evening Standard named John among the ‘1000 Most Influential People’ in London, describing him as “a true green business guru”, and as “an evangelist for corporate social and environmental responsibility long before it was fashionable”. A CSR International survey of the Top 100 CSR leaders placed John fourth: after Al Gore, Barack Obama and the late Anita Roddick of the Body Shop, and alongside Muhammad Yunus of the Grameen Bank. John was a faculty member of the World Economic Forum from 2002-2008 and a visiting professor at Cranfield University School of Management, Imperial College and University College London (UCL). He has served on over 70 boards and advisory boards. John has won numerous awards and is the author or co-author of 20 books. John’s *Cannibals with Forks* in 1997 popularised his ‘Triple Bottom Line’ concept and laid the foundations for sustainable business strategy. He coined the terms *environmental excellence, green growth, green consumer, and People, Planet & Profit*. The 20th book was published in April 2020: Green Swans: The Coming Boom in Regenerative Capitalism (Fast Company Press). #### Sneak Preview ON entrepreneurial opportunities: ![](https://fast.wistia.com/embed/medias/2itcnoezxg/swatch)   John co-founded the strategy firm, Volans (a Certified B Corp), to span the yawning divides between what the sustainability industry was doing and what needs to be done. As the company enters its second decade, John is on a mission to “10X” Volans’ impact, by integrating future thinking, sustainability and innovation into corporate strategy. [Tune in](https://open.spotify.com/episode/3z1ZmUNyuL4eutoRxi7cdn?si=91aba02b25f44c6c) as we uncover humanity’s grand challenges, and the entrepreneurial opportunities in fixing them.  #### people, planet & profit with john elkington - FULL EPISODE ![](https://fast.wistia.com/embed/medias/wmltprd9f8/swatch)   #### Spotify Audio episode on environmental excellence:  Topics: [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability), [Change](https://www.anderssorman-nilsson.com/blog/topic/change), [Humanity](https://www.anderssorman-nilsson.com/blog/topic/humanity), [Thought Leadership](https://www.anderssorman-nilsson.com/blog/topic/thought-leadership), [Climate Change](https://www.anderssorman-nilsson.com/blog/topic/climate-change), [Business](https://www.anderssorman-nilsson.com/blog/topic/business), [profit](https://www.anderssorman-nilsson.com/blog/topic/profit), [planet](https://www.anderssorman-nilsson.com/blog/topic/planet), [people](https://www.anderssorman-nilsson.com/blog/topic/people) ![Anders](https://app.hubspot.com/settings/avatar/d614bfaf05c76fba53508b0a7f68214b) ### Written by [Anders](https://www.anderssorman-nilsson.com/blog/author/anders) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/2nd-renaissance-john-elkington#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/2nd-renaissance-john-elkington#) - [Thinque](https://www.anderssorman-nilsson.com/blog/2nd-renaissance-john-elkington#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/2nd-renaissance-john-elkington#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/2nd-renaissance-john-elkington#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. 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