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2nd Renaissance: Simon Mainwaring on Purpose-Led Branding

25 Nov 2021


Even non-conscious capitalists are now waking up to the idea of doing well while doing good.

How are purpose-led businesses transforming the nature of business? Why is Wall St waking up to ESG Investing? What can Greta Thunberg teach us about creating a brand movement?


We speak with Simon Mainwaring, the author of Lead With We. Simon is an award-winning author and the founder of We First - a strategic consultancy driving growth and impact for purpose-driven brands like Tom’s Shoes, Timberland and the United Nations Foundation. He’s on the Steering Committee of Sustainable Brands, the Forbes Business Council and a Fellow of the Royal Society of Arts. Tune into this episode to hear Simon inspire action and reflect on how the pandemic accelerated the conscious consumerism wave. Check out our vodcast interview with Simon below.


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