--- title: "2nd Renaissance: Simon Mainwaring on Purpose-Led Branding" description: Even non-conscious capitalists are now waking up to the idea of doing well while doing good. How are purpose-led businesses transforming the nature of business? image: https://www.anderssorman-nilsson.com/hubfs/LinkedInBlog%20Simon%20Mainwaring.png --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # 2nd Renaissance: Simon Mainwaring on Purpose-Led Branding Posted by [Anders](https://www.anderssorman-nilsson.com/blog/author/anders) on November 25, 2021 ![Anders](https://app.hubspot.com/settings/avatar/d614bfaf05c76fba53508b0a7f68214b) - [Tweet](https://twitter.com/share)   Even non-conscious capitalists are now waking up to the idea of doing well while doing good. How are purpose-led businesses transforming the nature of business? Why is Wall St waking up to ESG Investing? What can Greta Thunberg teach us about creating a brand movement? ![](https://fast.wistia.com/embed/medias/wpq4djjneo/swatch)   We speak with Simon Mainwaring, the author of Lead With We. Simon is an award-winning author and the founder of We First - a strategic consultancy driving growth and impact for purpose-driven brands like Tom’s Shoes, Timberland and the United Nations Foundation. He’s on the Steering Committee of Sustainable Brands, the Forbes Business Council and a Fellow of the Royal Society of Arts. Tune into this episode to hear Simon inspire action and reflect on how the pandemic accelerated the conscious consumerism wave. Check out our vodcast interview with Simon below.   ![](https://fast.wistia.com/embed/medias/hjnvbi4kpe/swatch) Topics: [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability), [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance), [Purpose](https://www.anderssorman-nilsson.com/blog/topic/purpose), [Simon Mainwaring](https://www.anderssorman-nilsson.com/blog/topic/simon-mainwaring), [Purpose-Led Branding](https://www.anderssorman-nilsson.com/blog/topic/purpose-led-branding) ![Anders](https://app.hubspot.com/settings/avatar/d614bfaf05c76fba53508b0a7f68214b) ### Written by [Anders](https://www.anderssorman-nilsson.com/blog/author/anders) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/2nd-renaissance-simon-mainwaring-on-purpose-led-branding#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/2nd-renaissance-simon-mainwaring-on-purpose-led-branding#) - [Thinque](https://www.anderssorman-nilsson.com/blog/2nd-renaissance-simon-mainwaring-on-purpose-led-branding#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/2nd-renaissance-simon-mainwaring-on-purpose-led-branding#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/2nd-renaissance-simon-mainwaring-on-purpose-led-branding#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. 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