--- title: How To Connect With The Customer Of Tomorrow description: Find out how to connect with the customer of tomorrow by curating better journeys. image: https://www.anderssorman-nilsson.com/hubfs/Old_consumer_vs_New_Consumers.jpg --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # How To Connect With The Customer Of Tomorrow Posted by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) on September 15, 2015 - [Tweet](https://twitter.com/share) The customer journey of the past was linearly design by brands. The customer journey of the future is designed by customers and looks more like a slinky spiral. Find out how to connect with the customer of tomorrow by curating better journeys.  ![Customer Of Tomorrow](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Old_consumer_vs_New_Consumers.jpg?width=571&height=403&name=Old_consumer_vs_New_Consumers.jpg) This change is driven by the rise of *the new consumer*. As you can see in the visual above *the old consumer* are primarily looking for products and services with the lowest price while the new consumers are most interested in the overall value.  ### The biggest difference between the old and new consumer is that the new consumer wants to be an active co-creator of content, products and experiences. To tackle this major change business should strive to create seamless experiences where they put the customer in the center. Furthermore businesses need to adopt a [inbound marketing](http://blog.thinque.com.au/digilogue-meets-inbound-marketing-in-boston) mindset where they focus on creating relevant content that is aligned with the customer's interest. The [inbound methodology ](https://www.hubspot.com/inbound-marketing)is all about publishing content in the right place and at the right time. This have proven to be an effective way for brands to create and join conversations without being interruptive.  ** [Customer Journey of the Future](https://www.slideshare.net/thinque/customer-journey-of-the-future) ** from **[Anders Sorman-Nilsson](https://www.slideshare.net/thinque)** #### **Sign up for our newsletter and stay up-to-date with the latest future trends from Anders Sörman-Nilsson and Thinque** [![Sign up](https://no-cache.hubspot.com/cta/default/109349/28a0b552-9198-4040-8e6f-cc76a7d389f8.png)](https://cta-redirect.hubspot.com/cta/redirect/109349/28a0b552-9198-4040-8e6f-cc76a7d389f8) Topics: [Inbound Marketing](https://www.anderssorman-nilsson.com/blog/topic/inbound-marketing) ### Written by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/customer-journey-of-the-future#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/customer-journey-of-the-future#) - [Thinque](https://www.anderssorman-nilsson.com/blog/customer-journey-of-the-future#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/customer-journey-of-the-future#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/customer-journey-of-the-future#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. 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