For example, Digilogue Kindle Edition can now be found on Amazon and can be directly downloaded onto your iPad or Kindle devices.
When you think about the future of business, ask
yourself the following Digilogue questions:
■ Is your business being
digitally disrupted?
■ Is your analogue business
model fit enough for a digitised future?
■ How do you plan to adapt in
a way that is mindful of your brand's history, yet focused on its continued,
profitable future?
■ Which communication touch
points in your business can be digitised, and which ones must never be
digitised?
■ How do you stay smart and
timely in a way that simultaneously oozes timeless wisdom?
■ How do you ensure that you
win the analogue hearts and digital minds of tomorrow's customer?
As a global futurist and strategist at the think
tank Thinque, I get to tackle these disruptive questions with
executives and leaders every day and turn them into proactive, bespoke,
future strategies.
While my work in Sydney, Shanghai, Stockholm,
San Francisco and Singapore is diverse, it always focuses on
co-creating better futures for brands and the organisations they
symbolise. We're asked to provide positional advice and
coordinates for a constantly shifting digital landscape, yet
frequently are also asked to disregard the historical journeys that
led the brands to the present.
But this is a mistake. We cannot disregard the strategic moves, the organisational culture, the
personal stories and the evolution that got us to now. Timeliness
must co-exist with timeless wisdom. High-tech must be balanced
by hightouch. Interface to interface must be offset by face to
face. The new school must collaborate with the old school.
Innovation must recognise heritage. And the digital must blend
with the analogue. This book recognises that we cannot throw the
analogue baby out with the bathwater.
To this effect, Digilogue: How to win the
digital minds and analogue hearts of tomorrow's customer will
provide you with:
WE WILL EQUIP YOU WITH THE VIDEOS AND MATERIALS YOU NEED TO SUCCESSFULLY PITCH ASN.
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