--- title: "Digital Adaptation: Leaving Digital Footprints" description: In this short video I talk about digital adaptation and the transition from cash-based systems of payments to new digital systems of payments. image: https://www.anderssorman-nilsson.com/hubfs/4-new-moments-every-marketer-should-know-sm.jpg --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # Digital Adaptation: Leaving Digital Footprints Posted by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) on February 22, 2016 - [Tweet](https://twitter.com/share) Here is a short YouTube-video from a keynote I did for [Westpac Banking](http://www.westpac.com.au/). In this short video I talk about digital adaptation, the transition from cash-based systems of payments to new digital systems of payments and the digital footprints that we leave behind us.    These digital footprints can help business predict consumers behaviour and direct it in certain ways. Brands that are digitally adaptive have the opportunity to use this information to create more **innovative**, **contextual** and **relevant** ways of communicating with their customers. In this keynote I speak about the importance of being presents in the different [micro-moments](https://www.thinkwithgoogle.com/collections/micromoments.html) when we as consumers are thinking about our needs, desires and aspirations.  ![digital_adaptation_micro_moments](https://www.anderssorman-nilsson.com/hs-fs/hubfs/4-new-moments-every-marketer-should-know-sm.jpg?width=600&name=4-new-moments-every-marketer-should-know-sm.jpg "digital_adaptation_micro_moments") Google defines micro-moments as those moments when "consumers expect brands to adress their needs with real-time relevance". Furthermore they are described as critical touch points in the consumer journey that in the long run determines the decisions that the consumer makes.  #### Subsribe to our YouTube-channel and stay up-to-date with the latest future trends from Anders Sörman-Nilsson and Thinque  [![Subscribe to my YouTube-channel](https://no-cache.hubspot.com/cta/default/109349/905b8e7c-ac5a-45b6-8a75-4fc2cd02dc81.png)](https://cta-redirect.hubspot.com/cta/redirect/109349/905b8e7c-ac5a-45b6-8a75-4fc2cd02dc81) ### Written by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/digital-adaptation-leaving-digital-footprints#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/digital-adaptation-leaving-digital-footprints#) - [Thinque](https://www.anderssorman-nilsson.com/blog/digital-adaptation-leaving-digital-footprints#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/digital-adaptation-leaving-digital-footprints#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/digital-adaptation-leaving-digital-footprints#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. 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