You may have heard about Digital Natives, Digital Immigrants and Digital Foreigners, but have you heard about Digital Savvies? According to Accenture, Digital Savvies are people between the ages 14 and 50 that have integrated digital technology in all dimensions of their life.
Digital savvies are very likely to say what they think about brands on social media and they expect digital channels to be available from the businesses they do their shopping with. They have the power to create both postive and negative "buzz" about brands. Digital savvies are what you would call innovators and early adopters of technology. With the help of different platforms and portals they share knowledge, opinions and ideas with each other. Furthermore digital savvies trust online reviews and think that they are very valuable when for example choosing AirBnB-apartment, the best restaurant in town or the right Uber driver. In order to meet the rising expectations from digital savvies businesses must upgrade their digital strategy and increase their focus on creating excellent and seamless customer experiences.
This new breed of digital consumers isn't only changing consumer-facing industries, but also the workplace of the future as Millennials are surpassing GenXers as the largest generation in the workforce. Technological, generational and cultural change is driving the trend of "Wireless Connectivity" - laptops and tablets mean work is now something you do rather than a place you go. For more insights into generational and technological trends make sure you follow our blog and YouTube-channel.
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