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Futurist Speaker: IKEA going Digilogue with their New Catalogue

06 Jul 2013

IKEA is luring us into a digital maze with their new Digilogue Catalogue

It seems like the old school Swedish brand IKEA, famous for its DIY assembly, strange customer maze-like journeys, and dedication to naming its products weird Swedish names, is moving with the times.

At one point in time IKEA produced more catalogues than the Catholic Church printed bibles, and now it is adding a digital layer to its customer communications. IKEA is going Digilogue. 

IKEA Going Digilogue Futurist Anders Sorman-Nilsson

 

Check out how their latest catalogue is going Digilogue.

 

 

If you want to find out more about going Digilogue in your business, why not buy Digilogue: how to win the digital minds and analogue hearts of tomorrow's customer (Wiley) by futurist Anders Sorman-Nilsson on Amazon today?

 

And oh, make sure to leave us a raving positive review and we will send you a Black Laber signed Limited Edition too.... (just email us your receipt and a link to the review to info@thinque.com.au)!

 

 
Futurist Speaker Sydney
Anders Sorman-Nilsson
Disruptive Trends
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