--- title: How to choose the perfect Keynote speaker for your event description: In this blog post, I'll share three essential advice which will help you select the perfect keynote speaker for your event. image: https://www.anderssorman-nilsson.com/hubfs/Blog/VK_2016_mandag_dag_057_1.jpg --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # How to choose the perfect Keynote speaker for your event Posted by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) on October 18, 2016 - [Tweet](https://twitter.com/share) In last week's blog post, [7 essential tips for planning a successful conference](https://www.anderssorman-nilsson.com/blog/7-essential-tips-planning-a-successful-conference-futurist),  I shared my perspective on what you should think about if you want to create an impactful conference. Today, I'll share three essential tips to help you select the perfect keynote speaker for your event.  --- ![Image from when Anders Sorman Nilsson was speaking at Nordic Choice Hotels' conference, ](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Blog/VK_2016_mandag_dag_057_1.jpg?width=600&name=VK_2016_mandag_dag_057_1.jpg "keynote-speaker-anders-sorman-nilsson.jpg") *Image from when I was speaking at [Nordic Choice Hotels'](https://www.nordicchoicehotels.se/pressrum/) conference, * When selecting keynote speaker for your conference or strategy retreat there are so many more things than just the person's ability to attract attendees to consider. Of course it's beneficial to book a speaker with a well-known name that can work as a drawcard, but it's not sufficient if you want to ensure that the he or she truly contributes to the overall success of your conference.  In this blog post I'll encourage you to think about these three things when selecting keynote speaker:  - Your audience - The agenda  - Goals of your conference #### Your audience Anyone who understands marketing knows that the key to effective communication is a deep understanding regarding the receiver/ receivers of the message. It's important to adopt this thinking when choosing speaker also. As a first step it's important to put yourself in the conference attendees shoes and really think long and hard about what he or she would value. Ask yourself if the audience have a need for inspiration, practical tips or thought leading insights? It's of course often a combination of all of these, nevertheless there is generally one more than the other.    *Recap from HubSpot's conference[*Inbound 2015*](https://www.anderssorman-nilsson.com/digilogue-meets-inbound-marketing-in-boston)** which the Thinque team attended to.* ### The agenda What's the agenda and overall theme of your conference? Is it about [generational trends](https://www.anderssorman-nilsson.com/how-millennials-are-reshaping-the-workplace), [human resources](https://www.anderssorman-nilsson.com/3-insights-about-the-future-of-hr-from-a-futurist), [economic macro trends](https://www.anderssorman-nilsson.com/how-do-we-re-generate-forward-focus-economic-downturn.php), [customer loyalty](https://www.anderssorman-nilsson.com/blog/what-drives-customer-loyalty), [digital disruption](https://www.anderssorman-nilsson.com/3-digital-trends-that-will-make-you-rethink-your-marketing-strategy) or another relevant topic? Before selecting a speaker for your event I urge you to do some research and explore if the speaker you would like to engage for your event understands your industry and is capable of tailoring the presentation to your specific needs and challenges.   ### Goals of your conference As I mentioned in the previous blog post, it's essential to reflect upon the goals of your conference and how the speaker could contribute to the achievement of those. Ask yourself if you want the conference attendees to leave feeling inspired or wiser than before. With a view to the longer and more holistical perspective it's wise to think about how the speaker can help you position your company and re-engage a curious, open-minded and future-focused corporate culture where ideas can grow.    #### Are you interested in more practical tips and thought leading insights #### from me?  [![Subscribe Now to Anders' Futurist Foresights](https://no-cache.hubspot.com/cta/default/109349/efd79f41-6dfc-4901-9d25-0d44f5318ba8.png)](https://cta-redirect.hubspot.com/cta/redirect/109349/efd79f41-6dfc-4901-9d25-0d44f5318ba8) ### Written by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/how-to-choose-the-perfect-keynote-speaker-for-your-event#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/how-to-choose-the-perfect-keynote-speaker-for-your-event#) - [Thinque](https://www.anderssorman-nilsson.com/blog/how-to-choose-the-perfect-keynote-speaker-for-your-event#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/how-to-choose-the-perfect-keynote-speaker-for-your-event#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/how-to-choose-the-perfect-keynote-speaker-for-your-event#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. 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