--- title: Predictive Maintenance of Humans - Futurism by Nike description: We often associate the term predictive maintenance to managing machinery or high-tech vehicles, but what if we could attach it to the digitisation of humans? image: https://www.anderssorman-nilsson.com/hubfs/Screen%20Shot%202021-05-18%20at%205.24.35%20pm.png --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # Predictive Maintenance of Humans - Futurism by Nike Posted by [Anders](https://www.anderssorman-nilsson.com/blog/author/anders) on May 18, 2021 ![Anders](https://app.hubspot.com/settings/avatar/d614bfaf05c76fba53508b0a7f68214b) - [Tweet](https://twitter.com/share) ![](https://fast.wistia.com/embed/medias/j1wqhcnts0/swatch)   A few years ago, I ran the New York Marathon spontaneously - with 16 hours preparation. Don't try this at home, ladies and gentlemen. Now, I always knew that the last 24.5 miles were going to suck. But at least to my aid, I had a little piece of digital hardware and software in the back of my pocket, a little piece of software from Nike Plus that integrated with Facebook, so every time I got a like, I got a little virtual cheer through my earbuds. I could tell the couple of times I slowed down to go to the bathroom to just hide from the world or when I sped up to go through more dangerous neighborhoods. Nike now knows that for me who used to run in Asics, once I log into the software five times, I'm more likely to buy what? The hardware because of the software. They give me heat-based maps so I could navigate better next time around, or topographical maps so I could figure out how to overtake the competition sooner than at the halfway mark next time around. Now, for every step I take, for every breath I make, I know Nike is watching me-- being able to give me very personalized recommendations for my portfolio of Nike goods. Imagine what we could all do when we start tapping into data. In this pre-world we can all make smart decisions, ladies and gentlemen... Check out the full keynote from Dallas for Milestone Systems below.      Topics: [Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/keynote-speaker), [Futurism](https://www.anderssorman-nilsson.com/blog/topic/futurism), [Dallas](https://www.anderssorman-nilsson.com/blog/topic/dallas), [Predictive Maintenance](https://www.anderssorman-nilsson.com/blog/topic/predictive-maintenance), [Milestone](https://www.anderssorman-nilsson.com/blog/topic/milestone) ![Anders](https://app.hubspot.com/settings/avatar/d614bfaf05c76fba53508b0a7f68214b) ### Written by [Anders](https://www.anderssorman-nilsson.com/blog/author/anders) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/predictive-maintenance-of-humans-futurism-by-nike#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/predictive-maintenance-of-humans-futurism-by-nike#) - [Thinque](https://www.anderssorman-nilsson.com/blog/predictive-maintenance-of-humans-futurism-by-nike#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/predictive-maintenance-of-humans-futurism-by-nike#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/predictive-maintenance-of-humans-futurism-by-nike#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. 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