--- title: "Retail as Entertainment: Optimising your Brand for Mobile Interaction" description: Online mobile shopping is changing the retail industry. Is your business mobile optimised for a future where we all take matters literally into our own hands? image: https://www.anderssorman-nilsson.com/hubfs/Mobile%20Optimization%20-%20Retail%20as%20Entertainment%20ASN.jpg --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # Retail as Entertainment: Optimising your Brand for Mobile Interaction Posted by [Anders](https://www.anderssorman-nilsson.com/blog/author/anders) on July 8, 2019 ![Anders](https://app.hubspot.com/settings/avatar/d614bfaf05c76fba53508b0a7f68214b) - [Tweet](https://twitter.com/share) Technology is changing how people shop. Statista forecasts that [online mobile shopping will make up 72.9% of e-commerce sales](https://www.statista.com/chart/13139/estimated-worldwide-mobile-e-commerce-sales/) by the year 2021. It comes as no surprise that retail platforms such as Chinese e-commerce giant Alibaba innovate to keep customers interested. Just look at how the world’s largest retail and e-commerce company took a little known celebration—November 11, also known as Singles Day—and revamped it into a major shopping event that has since surpassed Black Friday and Cyber Monday with over $45 billion worth of goods purchased in just 24 hours. The numbers are in favour of mobile devices and consequently, mobile-friendly websites. Google’s algorithm is rumoured to change to a mobile-first index, which begs the question: is your business mobile optimised for a future where we all take matters literally into our own hands? If you are interested to learn how to connect with the digital minds and the analogue hearts of tomorrow’s customer, join our webinar today. 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