In this video Anders shows how brands need to embed story telling techniques into their digital strategies or risk delivering an experience which lacks engagement.
How can you tell your brand story across this new digital landscape? There is a disconnect between what customers expect, and what business is delivering today. There needs to be more consistency in the brand story. Multichannel marketing has often generated duplication, complexity and disintergration between platforms. This in turn has created underwhelming customer experiences, confusion about the brand story and produced flawed data. Click here to read more....
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