--- title: "Sitecore Digital Trendspot UK 2014: Anders Sorman-Nilsson's Keynote Session" description: "

In this video Anders shows how brands need to embed story telling techniques into their digital strategies or risk delivering an experience which lacks engagement.

" image: https://www.anderssorman-nilsson.com/hs-fs/file-1334766184-jpg/blog-files/fn1p7y392tdwwimyte2k.jpg --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # Sitecore Digital Trendspot UK 2014: Anders Sorman-Nilsson's Keynote Session Posted by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) on May 1, 2014 - [Tweet](https://twitter.com/share) In this video Anders shows how brands need to embed story telling techniques into their digital strategies or risk delivering an experience which lacks engagement. How can you tell your brand story across this new digital landscape? There is a disconnect between what customers expect, and what business is delivering today. There needs to be more consistency in the brand story. Multichannel marketing has often generated duplication, complexity and disintergration between platforms. This in turn has created underwhelming customer experiences, confusion about the brand story and produced flawed data. Click [here](http://www.sitecore.net/sitecore/content/Home/Landing/UnitedKingdom/DigitalTrendspot2014/AVMA%20UK%20DigitalTrendspotResourceConfirmation?ec_as=E50DC61BE31C47268FBCB57BC837B2C4) to read more.... ![Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/hs-fs/file-1334766184-jpg/blog-files/fn1p7y392tdwwimyte2k.jpg?width=500&height=334&name=fn1p7y392tdwwimyte2k.jpg "Futurist Sydney Global") If you are thinking about the future of Brand Storytelling in your business, visit our [Contact Us Page](https://www.anderssorman-nilsson.com/asn-contact-us) or reach us through: PHONE: +61 415 18 17 14 EMAIL: [info@thinque.com.au](mailto:info@thinque.com.au)   Topics: [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney), [Employer Brand](https://www.anderssorman-nilsson.com/blog/topic/employer-brand), [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) ### Written by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/sitecore-digital-trendspot-uk-2014-anders-sorman-nilssons-keynote-session.php#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/sitecore-digital-trendspot-uk-2014-anders-sorman-nilssons-keynote-session.php#) - [Thinque](https://www.anderssorman-nilsson.com/blog/sitecore-digital-trendspot-uk-2014-anders-sorman-nilssons-keynote-session.php#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/sitecore-digital-trendspot-uk-2014-anders-sorman-nilssons-keynote-session.php#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/sitecore-digital-trendspot-uk-2014-anders-sorman-nilssons-keynote-session.php#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. 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