Today there are a lot of different apps that can help you with your exercise and workout routine. Those of you who are already using fitness apps like Nike+ and Fitbit know how helpful they can be. Despite these brilliant apps and wearables I can sometimes feel worried that I'm not exercising properly or not working on the part of the body I want to focus on. However, the startup Athos is tackling this challenge with their new smart apparel app.
Athos smart apparel have built-in sensors that can track and measure muscle activity, heart rate and respiration in real time, the data is then sent to the app. So with the help of this smart apparel that is connected to an app you can improve not just every workout but also every rep and set.
Today's customers want digital technology that helps them make smart decisions. Athos, Nike+ and Fitbit attract people that want to get the most value out of their workout while apps like Joulebug and Rippl attract people that want to make sustainable lifestyle choices on a day-to-day basis.
According to the graph below there is a bright future for wearable devices. Brands and businesses around the world are starting to realize that there is a big business opportunity in the increasing consumer demand for real time data and technology that can amplify analogue experiences. And as you see in the graph below we are just in the beginning of this rising growth of wearable technology.
Here are some further readings about the wearable technology and apps;
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