---
title: "The State of Play: Social Media in Corporate Australia 2011/2012 Report"
description: "<p align=\"center\"><img src=\"https://www.box.com/shared/static/yczotq0gfmim4mr85pko.jpg\" alt=\"Social Media Corporate Australia Thinque\" title=\"Social Media Corporate Australia Thinque\" width=\"580\" height=\"410\" /></p>"
image: https://www.anderssorman-nilsson.com/hs-fs/file-1334488449-jpg/blog-files/yczotq0gfmim4mr85pko.jpg
---

[![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com)

# Decoding Tomorrow: Futurism and Foresights Today

Foresights and ideas that expand minds and inspire a change of heart.

# The State of Play: Social Media in Corporate Australia 2011/2012 Report

Posted by [Admin](https://www.anderssorman-nilsson.com/blog/author/admin) on November 30, 2011

- [Tweet](https://twitter.com/share)

![Social Media Corporate Australia Thinque](https://www.anderssorman-nilsson.com/hs-fs/file-1334488449-jpg/blog-files/yczotq0gfmim4mr85pko.jpg?width=580&height=410&name=yczotq0gfmim4mr85pko.jpg "Social Media Corporate Australia Thinque")

We at Thinque are excited to announce the launch of the [State of Play: Social Media in Corporate Australia 2011/2012 Report](http://info.thinque.com.au/spsmreport). This report contains the latest insights into the state of play of social media in the near future in the Australian Market Place. This Social Media SWOT analysis was launched as part of the [Social Media & Communications Summit ](https://www.facebook.com/SMCsummit)which was held in Sydney on November 15, 2011 at the Deckhouse in Woolwich.

Thoughtleaders like Peter Ryan - Business Editor / ABC, James Lorenz - Head of Communications / Greenpeace, Nada Siratkov - General Manager Marketing / Aon, John Kerrison - Senior Reporter / Sky News, Malcolm Alder - Partner Digital Economy / KPMG, Kerry McGoldrick - Risk Enterprise Manager / Woolworths, Peter Fraser, Founder of SR7, and Anders Sorman-Nilsson, founder of Thinque, all shared their future insights into the state of social media in an event attendes by the who's who of corporate communications and marketing.

To gain a flavour of the future of social media in corporate Australia, you can access this freshly minted report [now](http://info.thinque.com.au/spsmreport).

Keep reading below for some of the key insights, and check out the infographic state of play based on our research.

![Social Media SWOT](https://www.anderssorman-nilsson.com/hs-fs/file-1334488329-jpg/blog-files/5y0byemurcg5h5lr6u3q.jpg?width=580&height=410&name=5y0byemurcg5h5lr6u3q.jpg "Social Media SWOT")

One of the key insights from the report was the fact that 66% of respondents reported that [Social Media Strategy](http://www.thinque.com.au/strategic-workshops.php) is the area in which they need the most help. To learn more about the [State of Play Social Media 2011/12 Report](http://info.thinque.com.au/spsmreport/), commissioned by [Thinque](http://www.thinque.com.au/index.php) and [SR7](http://twitter.com/intent/user?screen_name=_SR7), download it [here](http://info.thinque.com.au/spsmreport/).

![Social Media SWOT Weakness](https://www.anderssorman-nilsson.com/hs-fs/file-1334488479-jpg/blog-files/idt1x1eijtghvl1myraf.jpg?width=580&height=410&name=idt1x1eijtghvl1myraf.jpg "Social Media SWOT Weakness")

Interestingly, lack of awarness and the difficulty of determining a meaningful ROI on social media were held out as two of the key stumbling blocks in terms of realising the opportunities of social media for corporate Australia.

### Key Findings

The [State of Play: Social Media in ](http://info.thinque.com.au/spsmreport) [Corporate Australia Report](http://info.thinque.com.au/spsmreport) provide detailed insights and intelligence into usage, attitude and application of social media and networking platforms by Australian businesses, government departments and NGOs.

The results contained in the report provide a contemporary analysis of what social media means for business. It provides action points and a greater understanding of the perceptions of corporations and communication practitioners in considering social media initiatives.

***The key findings are as follows: ***

- Respondents represent a large spectrum of privately held and publicly listed international and Australian organisations with 46.5% of survey participants employed by organisations with more than 50 employees.
- Determining a meaningful and measurable return on investment (ROI) was nominated as the key barrier to the successful development, implementation and execution of social media initiatives.
- Lack of support and understanding by senior executives and management was also ranked as a leading influencer within organisations in preventing the further take-up and expansion of social media initiatives.
  
   
- Increased brand recognition and improved community engagement were nominated as the most commonly used metrics for measuring ROI on organisation's social media initiatives.
- The most commonly cited positive result from social media engagement was improved relationships with customers and the online community.
- The key stumbling block to successful social media initiatives is a lack of awareness of how to develop, implement and execute social media programs.
- The areas where organisations require the most assistance in social media are[ strategy](http://www.thinque.com.au/strategic-workshops.php), processes and policy.
- Negative feedback and social media crises were rated as the greatest threats to organisations on social media.

 Topics: [Social Media and Communications Summit](https://www.anderssorman-nilsson.com/blog/topic/social-media-and-communications-summit)

### Written by [Admin](https://www.anderssorman-nilsson.com/blog/author/admin)

**

### Sign up for the Decoding Tomorrow newsletter

### CATEGORIES

- [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson)
- [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney)
- [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque)
- [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends)
- [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking)
- [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders)
- [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence)
- [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist)
- [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends)
- [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance)
- [AI](https://www.anderssorman-nilsson.com/blog/topic/ai)
- [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability)
- [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision)
- [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption)
- [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker)

### INDUSTRY

- [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/state-play-social-media-corporate-australia-20112012-report.php#)
- [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/state-play-social-media-corporate-australia-20112012-report.php#)
- [Thinque](https://www.anderssorman-nilsson.com/blog/state-play-social-media-corporate-australia-20112012-report.php#)
- [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/state-play-social-media-corporate-australia-20112012-report.php#)
- [Thought Leaders](https://www.anderssorman-nilsson.com/blog/state-play-social-media-corporate-australia-20112012-report.php#)

### RECENT FORESIGHTS

[** ](https://www.facebook.com/thinquetank/)

[** ](https://www.linkedin.com/in/anderssormannilsson/)

[** ](https://www.youtube.com/user/andersofthinque)

[** ](https://twitter.com/asormannilsson)

[** ](https://www.instagram.com/andersbygeorgsorman/)

### ANDERS SÖRMAN-NILSSON

#### FUTURIST. SPEAKER. AUTHOR.

##### © COPYRIGHT 2016 ASN

## Play now

 Your browser does not support the audio element.

## Buy a Book

![Default-Background](https://www.anderssorman-nilsson.com/hs-fs/hubfs/00%20-%20ASN%202019%20-%20Files/Default-Background.jpg?width=500&height=200&name=Default-Background.jpg)

**Header Text**

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

![Default-Background](https://www.anderssorman-nilsson.com/hs-fs/hubfs/00%20-%20ASN%202019%20-%20Files/Default-Background.jpg?width=500&height=200&name=Default-Background.jpg)

**Header Text**

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

![Default-Background](https://www.anderssorman-nilsson.com/hs-fs/hubfs/00%20-%20ASN%202019%20-%20Files/Default-Background.jpg?width=500&height=200&name=Default-Background.jpg)

**Header Text**

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

## Watch now

## BOOK ANDERS

## FORESIGHT BLOG SUBSCRIPTION

## SUBSCRIBE TO OUR BLOG

& STAY UP TO DATE WITH FORESIGHTS AND TREND REPORTS!

## HEADER TEXT

## Media Enquiries

## Speaking Enquiries

## Availability Check

## ENQUIRY

## PITCH ANDERS

WE WILL EQUIP YOU WITH THE VIDEOS AND MATERIALS YOU NEED TO SUCCESSFULLY PITCH ASN.

## CONTACT US

## WORK WITH ME

## HEADER TEXT

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Admin",
    "url" : "https://www.anderssorman-nilsson.com/blog/author/admin"
  },
  "datePublished" : "2011-11-29T19:48:00.000Z",
  "headline" : "The State of Play: Social Media in Corporate Australia 2011/2012 Report",
  "image" : [ "https://www.anderssorman-nilsson.com/hs-fs/file-1334488449-jpg/blog-files/yczotq0gfmim4mr85pko.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.anderssorman-nilsson.com/blog/state-play-social-media-corporate-australia-20112012-report.php",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.anderssorman-nilsson.com/hubfs/Logo_thinque-2.jpg"
    },
    "name" : "Thinque"
  }
}
```

```json
{
  "@context" : "https://schema.org/",
  "@type" : "Person",
  "image" : "https://www.anderssorman-nilsson.com/hubfs/asn/ASN-Logo-Black.png#keepProtocol",
  "jobTitle" : "Futurist",
  "name" : "Anders Sörman-Nilsson",
  "sameAs" : [ "https://www.facebook.com/thinquetank/", "https://twitter.com/asormannilsson", "https://www.linkedin.com/in/anderssormannilsson/", "https://www.anderssorman-nilsson.com/" ],
  "url" : "https://www.anderssorman-nilsson.com",
  "worksFor" : {
    "@type" : "Organization",
    "name" : "Anders Sörman-Nilsson"
  }
}
```