Interesting:
A survey of 2100 companies, sponsored by business analytics leader SAS, revealed:
75 percent of companies surveyed did not know where their most valuable customers were talking about them.
31 percent do not measure effectiveness of social media.
Only 23 percent use social media analytic tools.
A mere 7 percent are integrating social media into marketing activities.
Where does your organisation fit into these numbers?
" image: https://www.anderssorman-nilsson.com/hs-fs/file-1221315714-jpg/blog-files/dygzdg0zan.jpg --- [ ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # The State of Social Media in Marketing Posted by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) on February 16, 2011 - [Tweet](https://twitter.com/share) Interesting: A survey of 2100 companies, sponsored by business analytics leader SAS, revealed: 75 percent of companies surveyed did not know where their most valuable customers were talking about them. 31 percent do not measure effectiveness of **social media**. Only 23 percent use **social media** analytic tools. A mere 7 percent are integrating **social media** into marketing activities. Where does your organisation fit into these numbers?  Topics: [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking), [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson), [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) ### Written by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/state-social-media-marketing.php#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/state-social-media-marketing.php#) - [Thinque](https://www.anderssorman-nilsson.com/blog/state-social-media-marketing.php#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/state-social-media-marketing.php#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/state-social-media-marketing.php#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. 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