--- title: "The Future of Work: Anti-Disciplinary Thinking & Brand" description: In this collaboration with WorkClub, futurist Anders Sörman-Nilsson and WorkClub Founder Soren Trampedach discuss the Future of Work and the Convergence of Industries. Is Brand really more important than Strategy in shaping the organisations of tomorrow? image: https://www.anderssorman-nilsson.com/hubfs/L1030954.jpg --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # The Future of Work: Anti-Disciplinary Thinking & Brand Posted by [Anders](https://www.anderssorman-nilsson.com/blog/author/anders) on November 7, 2018 ![Anders](https://app.hubspot.com/settings/avatar/d614bfaf05c76fba53508b0a7f68214b) - [Tweet](https://twitter.com/share) ## Why is Brand more important than strategy & What Discipline Are You Really In? What is the DNA of the Brand we belong to? Is Brand more important than strategy? In this collaboration with WorkClub, futurist Anders Sörman-Nilsson and WorkClub Founder Soren Trampedach discuss the **Future of Work** and the **Convergence of Industries**. Soren has coined a term - **Anti-Disciplinary Thinking** - to think outside the boxes and boundaries of your industry. According to Soren, thinking too deeply in your own silo or industry is a sure fire way to demise, and that surrounding yourself with diverse thinking creatives is the best way to insure yourself for the future. At the same time, how do your empower your people to make real-time decisions? In a world where culture eats strategy for breakfast, it is clear that Brand and Culture trumps the most beautiful strategic plans - particularly in these **exponential times** in which we now live. Check out this video interview below.    Topics: [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney), [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist), [future of work](https://www.anderssorman-nilsson.com/blog/topic/future-of-work), [WorkClub](https://www.anderssorman-nilsson.com/blog/topic/workclub), [Stories from the Future](https://www.anderssorman-nilsson.com/blog/topic/stories-from-the-future), [Soren Trampedach](https://www.anderssorman-nilsson.com/blog/topic/soren-trampedach), [brand](https://www.anderssorman-nilsson.com/blog/topic/brand), [Anti-Disciplinary](https://www.anderssorman-nilsson.com/blog/topic/anti-disciplinary) ![Anders](https://app.hubspot.com/settings/avatar/d614bfaf05c76fba53508b0a7f68214b) ### Written by [Anders](https://www.anderssorman-nilsson.com/blog/author/anders) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/the-future-of-work-anti-disciplinary-thinking-brand#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/the-future-of-work-anti-disciplinary-thinking-brand#) - [Thinque](https://www.anderssorman-nilsson.com/blog/the-future-of-work-anti-disciplinary-thinking-brand#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/the-future-of-work-anti-disciplinary-thinking-brand#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/the-future-of-work-anti-disciplinary-thinking-brand#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. 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