--- title: This is How Young Professionals Research And Choose Financial Products description: Online research is the most common channel young professionals use when they are about to choose financial products. image: https://www.anderssorman-nilsson.com/hubfs/Gen_Y_Financial_Advice.jpg --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # This is How Young Professionals Research And Choose Financial Products Posted by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) on October 27, 2015 - [Tweet](https://twitter.com/share) What is the importance of a banks digital strategy and presence? According to a report by[ KPMG Australia,](http://www.kpmg.com/au/en/pages/news-press-media.aspx) online research is the most commonly used channel among young professionals when they choose financial products. From this we can draw the conclusion that it will become increasingly important in the future for banks to invest in user experience design, search engine optimisation and online content.  ![THIS IS HOW YOUNG PROFESSIONALS RESEARCH AND CHOOSE FINANCIAL PRODUCTS](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Gen_Y_Financial_Advice.jpg?width=545&height=385&name=Gen_Y_Financial_Advice.jpg "THIS IS HOW YOUNG PROFESSIONALS RESEARCH AND CHOOSE FINANCIAL PRODUCTS") Furthermore we can see that over three-quarters of the favored channels are not directly controlled by banks. When young professionals research and choose financial products they often visit independent comparison websites and social media. This young generation are digital natives which means that they have grown up with this technology and that they are using it as a tool to make well-informed and smart decisions.  So how do banks face this challenge? We at Thinque believe that businesses within the financial industry need to acknowledge the technological and behavioural trends that is driving disruption. Secondly they need to think about how they can create and design a customer journey where the digital and analogue touchpoints are integrated and seamlessly connected.  For further reading about the digital disruption and the future of banking check out these blog posts: - [A Futurist Perspective On The Future Of Banking](http://blog.thinque.com.au/a-futurist-perspective-on-the-future-of-banking) - [How collaborative consumerization is impacting the Future of Banking](http://blog.thinque.com.au/how-collaborative-consumerization-is-impacting-future-of-banking) #### Sign up for our newsletter and stay up-to-date with the latest future trends from Anders Sörman-Nilsson and Thinque [![Sign up](https://no-cache.hubspot.com/cta/default/109349/28a0b552-9198-4040-8e6f-cc76a7d389f8.png)](https://cta-redirect.hubspot.com/cta/redirect/109349/28a0b552-9198-4040-8e6f-cc76a7d389f8) ### Written by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/this-is-how-young-professionals-research-and-choose-financial-products#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/this-is-how-young-professionals-research-and-choose-financial-products#) - [Thinque](https://www.anderssorman-nilsson.com/blog/this-is-how-young-professionals-research-and-choose-financial-products#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/this-is-how-young-professionals-research-and-choose-financial-products#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/this-is-how-young-professionals-research-and-choose-financial-products#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. SPEAKER. AUTHOR. ##### © COPYRIGHT 2016 ASN ## Play now Your browser does not support the audio element. ## Buy a Book ![Default-Background](https://www.anderssorman-nilsson.com/hs-fs/hubfs/00%20-%20ASN%202019%20-%20Files/Default-Background.jpg?width=500&height=200&name=Default-Background.jpg) **Header Text** Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. ![Default-Background](https://www.anderssorman-nilsson.com/hs-fs/hubfs/00%20-%20ASN%202019%20-%20Files/Default-Background.jpg?width=500&height=200&name=Default-Background.jpg) **Header Text** Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. ![Default-Background](https://www.anderssorman-nilsson.com/hs-fs/hubfs/00%20-%20ASN%202019%20-%20Files/Default-Background.jpg?width=500&height=200&name=Default-Background.jpg) **Header Text** Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. ## Watch now ## BOOK ANDERS ## FORESIGHT BLOG SUBSCRIPTION ## SUBSCRIBE TO OUR BLOG & STAY UP TO DATE WITH FORESIGHTS AND TREND REPORTS! ## HEADER TEXT ## Media Enquiries ## Speaking Enquiries ## Availability Check ## ENQUIRY ## PITCH ANDERS WE WILL EQUIP YOU WITH THE VIDEOS AND MATERIALS YOU NEED TO SUCCESSFULLY PITCH ASN. ## CONTACT US ## WORK WITH ME ## HEADER TEXT ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "anders@thinque.com.au", "url" : "https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau" }, "datePublished" : "2015-10-27T09:50:37.000Z", "headline" : "This is How Young Professionals Research And Choose Financial Products", "image" : [ "https://www.anderssorman-nilsson.com/hubfs/Gen_Y_Financial_Advice.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.anderssorman-nilsson.com/blog/this-is-how-young-professionals-research-and-choose-financial-products", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.anderssorman-nilsson.com/hubfs/Logo_thinque-2.jpg" }, "name" : "Thinque" } } ``` ```json { "@context" : "https://schema.org/", "@type" : "Person", "image" : "https://www.anderssorman-nilsson.com/hubfs/asn/ASN-Logo-Black.png#keepProtocol", "jobTitle" : "Futurist", "name" : "Anders Sörman-Nilsson", "sameAs" : [ "https://www.facebook.com/thinquetank/", "https://twitter.com/asormannilsson", "https://www.linkedin.com/in/anderssormannilsson/", "https://www.anderssorman-nilsson.com/" ], "url" : "https://www.anderssorman-nilsson.com", "worksFor" : { "@type" : "Organization", "name" : "Anders Sörman-Nilsson" } } ```