Espresso Shot of Ideas: Analogue v Digital with Erik Schilp

Posted on Friday, 20 Apr 2012

This Espresso Shot of Ideas with Erik Schilp, then CEO of the Dutch National Historical Museum, from TEDGlobal 2011 in Edinburgh, explores the idea of the analogue versus the digital. Erik discusses the future of museums, how experiential and non-traditional museums represent Dutch culture in new ways, and how brands need to consider using multiple media to create experiences that not only moves minds, but also hearts. In this conversation from The Balmoral Hotel in Edinburgh with Australian futurist Anders Sorman-Nilsson, Erik explores storytelling through artefacts, how the notion of what a museum is is constantly changing, and how the tension between analogue v digital media can be used creatively in brand-building.

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Tags: Futurist Speaker Sydney, Future Focus, TEDGlobal

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