Virtual Reality Shopping for Christmas

Posted on Thursday, 14 Dec 2017

IKEA might be the cause of many lost children and the biggest contributor to marriage breakdown across the Western world (being from Sweden, I’m allowed to cynically say that), but it nonetheless seems the sort of place you still need to visit to really get a feel for how the furniture and products might fit in with your life. Aimed with tape measure and tiny pencil, you need to work through the whole maze to see it for yourself, right? Well, not any more.

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Tags: seamless, customer experience, friction, virtual reality

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