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Twin Transformation: The Future of Digital and Sustainability Integration

12 Mar 2024

In today's rapidly evolving landscape, the concept of "Twin Transformation" emerges as a beacon of hope and a roadmap for companies aspiring to excel (and profit). This fusion of digital transformation and sustainability isn't just a trend; it's a critical strategy for future success.

Our clients at Accenture have found that Twin Transformers – those who adeptly navigate both digital and sustainable transformations – have a 2.5x higher likelihood of becoming top industry performers. This isn't merely a prediction; it's a proven pathway illuminated by forward-thinking organizations. As I shared in this keynote highlight for Google, the fact that digital and sustainability is a match made in heaven blows my mind.

Case in Point: The Kering Group's Digital Green Revolution

Consider the Kering Group, the powerhouse behind luxury brands like Gucci and Bottega Veneta. They set a formidable challenge: to slash carbon emissions by 40% between 2017 and 2024. A daunting task, but through an innovative digital overhaul of their supply chain, they not only identified the root of 95% of their emissions (Scope 3 emissions) but also addressed it head-on.

By digitalizing their supply chain, they could upscale, reskill, or swap vendors as needed, fostering an environment of continuous improvement and adaptation. The result? They smashed their target in just 3.5 years, half the projected time and built creative IP: the Environmental Profil and Loss Statement.

Google AI and Sustainability Keynote Speaker Anders Sorman-Nilsson

A Gift to the Industry

But Kering didn't stop there. Driven by a commitment to environmental sustainability, they made a groundbreaking decision: to share their digital transformation tools (EP&L) with the entire fashion industry, including competitors, fashion schools and students. This gesture isn't just about altruism; it's a strategic move to uplift the entire sector, demonstrating that when one thrives, we all can.

More Examples of Twin Transformation

  1. Renewable Energy Sectors: Companies are integrating AI and IoT to optimize energy production and distribution, reducing carbon footprints while enhancing efficiency.

  2. Automotive Industry: Electric vehicle manufacturers are leveraging digital technologies to streamline production and advance sustainable mobility solutions.

  3. Agriculture: Smart farming techniques are being adopted, using data analytics and digital tools to boost yield and reduce environmental impact.

Practical Takeaway

For those wondering how to embark on this journey, start by aligning your digital strategies with your sustainability goals. Whether it's through energy-efficient data centers, sustainable sourcing, or digital platforms for carbon tracking, the opportunities are limitless.

PS: Remember, the journey of Twin Transformation is not just about adopting new technologies; it's about reshaping your organizational ethos to one that equally values digital advancement and environmental stewardship. As we've seen with the Kering Group, this approach not only accelerates progress but also amplifies impact, setting a new standard for what it means to be a leader in the future.

Stay curious, stay inspired, and let's build a sustainable, digitally empowered tomorrow.

Google AI and Sustainability Keynote Speaker Anders Sorman-Nilsson


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