--- title: Why Customer Experience And Content Marketing Are Essential description: Customer experience and content marketing are two buzzwords that have been popular among marketing thought leaders during the last two years. image: https://www.anderssorman-nilsson.com/hubfs/Why_content_and_customer_experience_are_critical_for_success.jpg --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # Why Customer Experience And Content Marketing Are Essential Posted by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) on March 16, 2016 - [Tweet](https://twitter.com/share) **Customer experience** and **content marketing** are two buzzwords that have been widely adopted and used by marketing thought leaders during the last two years. Here are five valuable insights that demonstrates why [customer experience](https://www.anderssorman-nilsson.com/blog/pharma-futures-disruptions-customer-behaviour.php) and content are essential for businesses success in today's digital landscape.  ![why_customer_experience_and_content_marketing_are_essential.jpg](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Experience_and_content_slides-04.jpg?width=600&name=Experience_and_content_slides-04.jpg "why_customer_experience_and_content_marketing_are_essential.jpg") Before we digest the insights above ask yourself, *what is customer experience*? It's often defined as the sum of all interactions a customer has with an organisation and its products during the **customer life cycle**. The overall experience will influence what the customer think and feel about your brand and its offerings. The insights above demonstrates the benefits of delivering a customer experience that's **differentiated**, **memorable** and [seamless](https://www.anderssorman-nilsson.com/futurist-keynote-seamless-transitions-at-tedx-san-juan-island).  One of the key aspects that's shaping the customer experience today is **content **- as stated above, today's consumers are five times more dependent on content than five years ago, and on average consumers engage with 11.4 pieces of content before making a purchase decision according to [Smart Company](http://www.smartcompany.com.au/marketing/sales/46393-how-buying-patterns-have-changed/).  The right content, which is content that is helpful, relevant and valuable for the customer, will engage customers and drive real results. 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