--- title: How Technology Is Empowering Generation Y and Geneneration Z In NZ description: This is how technology is empowering Generation Y and Generation Z in New Zealand. image: https://www.anderssorman-nilsson.com/hubfs/future_of_hr_wearable_tech.jpeg --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # How Technology Is Empowering Generation Y and Geneneration Z In NZ Posted by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) on April 9, 2016 - [Tweet](https://twitter.com/share) Globally we can see that young consumers such as **[Generation Y](https://www.anderssorman-nilsson.com/blog/top-5-reasons-why-generation-y-matter) **and especially **Generation** **Z** (people born after 1994) across the world are very different from **Baby** **boomers** and other previous generational cohorts. These generational trends are impacting businesses and the way we work, live and shop.  For Generation Y the concept of shopping has shifted from [owning stuff to buying into ideas and experiences](https://www.anderssorman-nilsson.com/will-uber-replace-car-ownership-in-the-future). The young generation of today tends to prefer ownership before access in a lot cases which has contributed to the success of **collaborative consumption platforms** like [AirBnB](http://blog.airbnb.com/), [Lendogram](http://www.lendogram.com/blog/), [Uber](https://newsroom.uber.com/) and [Taskrabbit](https://www.taskrabbit.com/). Just a few years ago all of these organisations were small startups and now they are disrupting entire industries. Below are a few interesting insights about Generation Y and Generation Z in New Zealand. ![How_technology_is_empowering_gen_y_gen_z.jpg](https://www.anderssorman-nilsson.com/hs-fs/hubfs/How_technology_is_empowering.jpg?width=600&name=How_technology_is_empowering.jpg "How_technology_is_empowering_gen_y_gen_z.jpg") These new ways of using technology are enabling consumers to make well-informed and smart purchases. As I have written a few times before, today’s [****customer journey is not shaped by brands, it’s shaped by the consumer.**** ](https://www.anderssorman-nilsson.com/blog/futurist-keynote-a-paradigm-shift-in-the-customer-journey)This is fundamentally changing the relationship and the dynamic between the consumer and the brand. The consumer of today has thanks to access to real-time information about your brand and other’s opinions about your brand an opportunity ta make a smart decisions that’s based on a myriad of different sources of information. #### Subsribe to our YouTube-channel and stay up-to-date with the latest future trends from Anders Sörman-Nilsson and Thinque  [![Subscribe to my YouTube-channel](https://no-cache.hubspot.com/cta/default/109349/905b8e7c-ac5a-45b6-8a75-4fc2cd02dc81.png)](https://cta-redirect.hubspot.com/cta/redirect/109349/905b8e7c-ac5a-45b6-8a75-4fc2cd02dc81)   ### Written by [anders@thinque.com.au](https://www.anderssorman-nilsson.com/blog/author/andersthinquecomau) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/how-technology-is-empowering-generation-y-and-geneneration-z-in-nz#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/how-technology-is-empowering-generation-y-and-geneneration-z-in-nz#) - [Thinque](https://www.anderssorman-nilsson.com/blog/how-technology-is-empowering-generation-y-and-geneneration-z-in-nz#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/how-technology-is-empowering-generation-y-and-geneneration-z-in-nz#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/how-technology-is-empowering-generation-y-and-geneneration-z-in-nz#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. 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