We've previously written about Sweden, which except for Abba and IKEA, now are famous for being the most cashless society in the world. Niklas Arvidsson, professor in payment systems at Stockholm’s Royal Institute of Technology (KTH), ...
As we have argued many times before, the digital revolution has drastically reshaped the customer journey. While B2C purchasing paths have changed B2B selling has also become increasingly complicated. B2B has, in other words, become ...
In an earlier blog post, 6 Insights on The Future of Customer Service we explored how digital technologies can change the way customer service is delivered in the future. In this blog post, we will explore how the innovative American ...
Building customer loyalty is a challenging task both for B2C and B2B. As a Futurist I'm constantly searching for the best case studies and tactics within this field and what I found so far together with my research team is that it's ...
The cloud has gone from a metereological term to a mainstream technological one in less than 10 years. Cloud computing has enabled businesses to upfront infrastructure costs and streamline key business functions like marketing, ...
What drives customer loyalty in the digital age? This is a question that every marketer and business leader should ask themselves. Some people may say that it all comes down to having a great product-market fit, however, the research ...
What does the future of customer service look like? And how will digital technologies impact the way customer service is delivered? These are two among many other questions that we at Thinque addressed when we analysed the future for ...
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