How to Package your brand story to connect with futurist consumers

Posted on Thursday, 12 Apr 2018

All of us – including your clients and customer – are hipsters now. And while your customers perhaps won’t go so far as the classic Portlandia episode and want to visit the farm your business' ‘chicken’ comes from before they eat it for dinner, they do crave digitally verified evidence of an ethical supply chain - something which you can now do courtesy of digital traceability.

Read Full Entry / Add a New Comment

Tags: digital traceability, verifiable brand story, customer experience, Farming Futurist, supply chain, hungry jacks, tim hortons

Recent Posts

IKEA might be the cause of many lost children and the biggest contributor to marriage breakdown across the Western world (being from Sweden, I’m allowed to cynically say that), but it nonetheless seems the sort of place you still need to visit to really get a feel for how the furniture and products might fit in with your life. Aimed with tape measure and tiny pencil, you need to work through the whole maze to see it for yourself, right? Well, not any more.

Read Full Entry

We at Thinque have previously written about the importance of customer experience and content from a B2C perspective, so therefore we thought it would be relevant to highlight some key facts about these two aspects from a B2B perspective

Read Full Entry

Sign Up For

Buy The Latest Book


Recent Posts

Posts by Topic

see all