Thought Leadership Marketing, the strategy of creating informative and interesting content. This better engages customers and drives loyalty and quickly moved from a niche term to a 'must have' strategy for both B2B and B2C companies. ...
Silicon Valley,this name conjures up word and brand associations like high-tech, digital, Facebook, Google, venture capitalism, Stanford, Palo Alto, Cupertino, Infinite Loop, LinkedIn, Cisco, cloud, big data,and Xerox PARC. But think ...
The great futurist Mark Morrison in 1996 predicted the revival and renaissance of Apple computers in his epic single ‘Return of the Mac [sic]', a time when Apple was on the brink of bankruptcy. What and who enabled this return, and ...
In the last 6 days I have been lucky, and occasionally hard-pressed, to speak at innovation, future building, and thought leadership events in Sydney, Brisbane, Indianapolis and Melbourne. While the romance of international travel and ...
In this Espresso Shot of Ideas, Anders Sorman-Nilsson talks about the new business trend of social media and business media merging as a result of Google's new algorithms incorporating social analytics and what this means for you and ...
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