--- title: Ephemera Leveraging the Internet to Sell Sustainable Swimwear description: When Nicole Banning left Yves Saint Laurent to go back to Australia, she started Ephemera to sell sustainable swimwear and gingham outfits. Find out how she used the Internet for business. image: https://www.anderssorman-nilsson.com/hubfs/Ephemera%20Leveraging%20the%20Internet%20to%20Sell%20Sustainable%20Swimwear.jpg --- [![ASN Logo New](https://www.anderssorman-nilsson.com/hs-fs/hubfs/Images_Compressed/ASN%20Logo%20New.png?width=203&height=95&name=ASN%20Logo%20New.png) ](https://www.anderssorman-nilsson.com) # Decoding Tomorrow: Futurism and Foresights Today Foresights and ideas that expand minds and inspire a change of heart. # Ephemera Leveraging the Internet to Sell Sustainable Swimwear Posted by [Anders](https://www.anderssorman-nilsson.com/blog/author/anders) on January 31, 2020 ![Anders](https://app.hubspot.com/settings/avatar/d614bfaf05c76fba53508b0a7f68214b) - [Tweet](https://twitter.com/share) The apparel industry is characterised by change and innovation, continuously challenging modes of dressing with new textures and fabric. Because these large fashion houses [place a premium on brand ethics, aesthetics, and originality](https://www.forbes.com/sites/pamdanziger/2017/05/07/what-makes-a-brand-luxury-why-shinola-earns-the-title/#38eb964c6976), they rely mostly on analogue strategies to engage and connect with their potential customers. As a result, they operate out of traditional brick and mortar stores, with the belief that their target market prefers to touch and fit outfits before making a purchase. However, millennials are starting to turn that trend around. Research from mOOnshot Digital and McKinsey & Company show that [online sales for high-end luxury items show projections of $86 billion by 2025](https://www.mckinsey.com/industries/retail/our-insights/luxury-in-the-age-of-digital-darwinism?utm_source=luxe.digital&utm_campaign=luxe-digital-the-leading-publication-for-professionals-of-the-luxury-industry). Around the world, people are finding it more convenient to shop online since most brands guarantee free returns under specific conditions. For consumers concerned with products that outlast trends and years, there is a growing spotlight on smaller, local brands that guarantee quality and innovation. [Leveraging the Internet’s reach, these brands craft, promote and sell](https://www.anderssorman-nilsson.com/blog/what-happens-when-retail-reach-the-digital-tipping-point) clothing that is on par with—or better than—luxury brand pieces. Tune in to my chat with Ephemera’s founder, Nicole Banning, where we uncover the benefits of online entrepreneurship.   A former Yves Saint Laurent designer, Nicole shared that working for the fashion giant in her 20s allowed her to nurture her talent. But this also meant she didn't have full control over her time, resources, and creativity. Taking her experiences of the industry, Nicole returned to Australia to set up [Ephemera](https://www.ephemeralive.com/about/), an Australian lifestyle brand whose brand identity focuses on timelessness and nostalgia. With a vision to create pieces that last, Ephemera holds their clothing to the highest technical standards and pursues sustainable practices for sourcing and manufacturing. And with the creative freedom and technical expertise to execute her ideas, Nicole leverages online platforms to market and distribute her line, inviting customers to feature their feedback and reviews on her website. [![New call-to-action](https://no-cache.hubspot.com/cta/default/109349/6c3e5730-1412-405e-a608-c65c99baf41c.png)](https://cta-redirect.hubspot.com/cta/redirect/109349/6c3e5730-1412-405e-a608-c65c99baf41c) Topics: [Media and Communications](https://www.anderssorman-nilsson.com/blog/topic/media-and-communications), [Fashion, Luxury and Beauty](https://www.anderssorman-nilsson.com/blog/topic/fashion-luxury-and-beauty), [seamless](https://www.anderssorman-nilsson.com/blog/topic/seamless), [digital transformation](https://www.anderssorman-nilsson.com/blog/topic/digital-transformation) ![Anders](https://app.hubspot.com/settings/avatar/d614bfaf05c76fba53508b0a7f68214b) ### Written by [Anders](https://www.anderssorman-nilsson.com/blog/author/anders) ** ### Sign up for the Decoding Tomorrow newsletter ### CATEGORIES - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/topic/anders-sorman-nilsson) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/topic/futurist-speaker-sydney) - [Thinque](https://www.anderssorman-nilsson.com/blog/topic/thinque) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/topic/disruptive-trends) - [Future Thinking](https://www.anderssorman-nilsson.com/blog/topic/future-thinking) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/topic/thought-leaders) - [Artificial Intelligence](https://www.anderssorman-nilsson.com/blog/topic/artificial-intelligence) - [Futurist](https://www.anderssorman-nilsson.com/blog/topic/futurist) - [Future Trends](https://www.anderssorman-nilsson.com/blog/topic/future-trends) - [2nd Renaissance](https://www.anderssorman-nilsson.com/blog/topic/2nd-renaissance) - [AI](https://www.anderssorman-nilsson.com/blog/topic/ai) - [Sustainability](https://www.anderssorman-nilsson.com/blog/topic/sustainability) - [2020 Vision](https://www.anderssorman-nilsson.com/blog/topic/2020-vision) - [Disruption](https://www.anderssorman-nilsson.com/blog/topic/disruption) - [AI Keynote Speaker](https://www.anderssorman-nilsson.com/blog/topic/ai-keynote-speaker) ### INDUSTRY - [Anders Sorman-Nilsson](https://www.anderssorman-nilsson.com/blog/ephemera-leveraging-the-internet-to-sell-sustainable-swimwear#) - [Futurist Speaker Sydney](https://www.anderssorman-nilsson.com/blog/ephemera-leveraging-the-internet-to-sell-sustainable-swimwear#) - [Thinque](https://www.anderssorman-nilsson.com/blog/ephemera-leveraging-the-internet-to-sell-sustainable-swimwear#) - [Disruptive Trends](https://www.anderssorman-nilsson.com/blog/ephemera-leveraging-the-internet-to-sell-sustainable-swimwear#) - [Thought Leaders](https://www.anderssorman-nilsson.com/blog/ephemera-leveraging-the-internet-to-sell-sustainable-swimwear#) ### RECENT FORESIGHTS [** ](https://www.facebook.com/thinquetank/) [** ](https://www.linkedin.com/in/anderssormannilsson/) [** ](https://www.youtube.com/user/andersofthinque) [** ](https://twitter.com/asormannilsson) [** ](https://www.instagram.com/andersbygeorgsorman/) ### ANDERS SÖRMAN-NILSSON #### FUTURIST. SPEAKER. AUTHOR. ##### © COPYRIGHT 2016 ASN ## Play now Your browser does not support the audio element. ## Buy a Book ![Default-Background](https://www.anderssorman-nilsson.com/hs-fs/hubfs/00%20-%20ASN%202019%20-%20Files/Default-Background.jpg?width=500&height=200&name=Default-Background.jpg) **Header Text** Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. ![Default-Background](https://www.anderssorman-nilsson.com/hs-fs/hubfs/00%20-%20ASN%202019%20-%20Files/Default-Background.jpg?width=500&height=200&name=Default-Background.jpg) **Header Text** Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. ![Default-Background](https://www.anderssorman-nilsson.com/hs-fs/hubfs/00%20-%20ASN%202019%20-%20Files/Default-Background.jpg?width=500&height=200&name=Default-Background.jpg) **Header Text** Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. ## Watch now ## BOOK ANDERS ## FORESIGHT BLOG SUBSCRIPTION ## SUBSCRIBE TO OUR BLOG & STAY UP TO DATE WITH FORESIGHTS AND TREND REPORTS! ## HEADER TEXT ## Media Enquiries ## Speaking Enquiries ## Availability Check ## ENQUIRY ## PITCH ANDERS WE WILL EQUIP YOU WITH THE VIDEOS AND MATERIALS YOU NEED TO SUCCESSFULLY PITCH ASN. ## CONTACT US ## WORK WITH ME ## HEADER TEXT ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anders", "url" : "https://www.anderssorman-nilsson.com/blog/author/anders" }, "dateModified" : "2020-02-05T02:26:45.371Z", "datePublished" : "2020-01-31T07:10:36.000Z", "headline" : "Ephemera Leveraging the Internet to Sell Sustainable Swimwear", "image" : [ "https://www.anderssorman-nilsson.com/hubfs/Ephemera%20Leveraging%20the%20Internet%20to%20Sell%20Sustainable%20Swimwear.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.anderssorman-nilsson.com/blog/ephemera-leveraging-the-internet-to-sell-sustainable-swimwear", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.anderssorman-nilsson.com/hubfs/Logo_thinque-2.jpg" }, "name" : "Thinque" } } ``` ```json { "@context" : "https://schema.org/", "@type" : "Person", "image" : "https://www.anderssorman-nilsson.com/hubfs/asn/ASN-Logo-Black.png#keepProtocol", "jobTitle" : "Futurist", "name" : "Anders Sörman-Nilsson", "sameAs" : [ "https://www.facebook.com/thinquetank/", "https://twitter.com/asormannilsson", "https://www.linkedin.com/in/anderssormannilsson/", "https://www.anderssorman-nilsson.com/" ], "url" : "https://www.anderssorman-nilsson.com", "worksFor" : { "@type" : "Organization", "name" : "Anders Sörman-Nilsson" } } ```